Salesforce MKT-101 Exam - Topic 2 Question 80 Discussion

Actual exam question for Salesforce's MKT-101 exam

Question #: 80
Topic #: 2

The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.

Which action should the marketer take to evaluate journey performance?

ADefine a goal for each journey.

BReview opensand clicks activity summaries.

CExport the journey email analytics

Show Suggested Answer

Suggested Answer: A

by Alpha at Mar 04, 2026, 07:10 AM

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Joaquin

5 days ago

Exporting the journey email analytics sounds like a solid option, but I wonder if it gives enough context about the journey performance overall.

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Dorinda

10 days ago

I remember practicing a question about reviewing opens and clicks, but I feel like that might be more about individual emails rather than the overall journey.

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Yuki

15 days ago

I think defining a goal for each journey is crucial, but I'm not entirely sure if that's the first step we should take.

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Jenelle

20 days ago

I’m leaning towards defining a goal for each journey, but I’m a bit confused about how that ties into the actual performance metrics we should be looking at.

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Marti

25 days ago

Exporting the journey email analytics sounds like a good option, but I feel like we might miss some insights if we don't set specific goals first.

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Celestina

1 month ago

I remember a practice question that emphasized the importance of reviewing opens and clicks, but I wonder if that's enough to evaluate overall performance.

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Arthur

1 month ago

I think defining a goal for each journey is really important, but I'm not sure if it's the only step we need to take.

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