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The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
Suggested Answer: A
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35 comments · newest first
FR
Freeman
2 days ago
C is helpful for details, but without goals, it’s hard to assess overall impact.
AR
Arlene
8 days ago
B could be useful too, but it’s more about engagement than performance.
OZ
Ozell
13 days ago
I agree, A sets a clear direction for evaluation.
TW
Twanna
18 days ago
I think A is the best choice. Goals help measure success.
TA
Tayna
23 days ago
Exporting analytics is useful, but without goals, it’s hard to evaluate.
GA
Gail
28 days ago
Reviewing opens and clicks is important too, but goals first.
KA
Kathryn
1 month ago
Agreed! Goals help measure success.
GR
Graham
1 month ago
I think defining a goal for each journey is crucial.
GU
Gussie
1 month ago
Exporting analytics gives detailed insights, but goals first!
JU
Judy
2 months ago
Reviewing opens and clicks is good, but not enough.
DO
Dominque
2 months ago
Agreed! Goals help measure success effectively.
WI
Wilburn
2 months ago
I think defining a goal for each journey is crucial.
BR
Breana
2 months ago
Totally agree with A! Goals set the direction!
MI
Mireya
2 months ago
Wait, why not just look at overall sales instead?
OL
Olive
2 months ago
C) Exporting analytics is helpful, but not the first step.
NG
Ngoc
3 months ago
B) Reviewing opens and clicks is key too!
CA
Caprice
3 months ago
A) Define a goal for each journey. Super important!
GI
Gilma
3 months ago
Totally agree with A! Goals set the direction!
CR
Cristina
3 months ago
Wait, why not just look at overall sales instead?
MI
Micheal
3 months ago
C) Exporting analytics is useful, but not the first step.
JU
Junita
4 months ago
B) Reviewing opens and clicks is key too, though.
GE
Georgiana
4 months ago
A) Define a goal for each journey. That's essential!
MA
Marguerita
4 months ago
Totally agree with A! Goals set the direction!
LI
Lisha
5 months ago
Wait, are we sure defining goals is enough?
BE
Benton
6 months ago
C) Exporting analytics is a must for deeper insights!
BA
Barb
6 months ago
B) Reviewing opens and clicks is super helpful too.
LA
Laura
6 months ago
A) Define a goal for each journey. That's essential!
LY
Lynette
6 months ago
I feel like we discussed how setting goals can help measure success, but I can't recall if it was the best answer for this specific question.
JO
Joaquin
6 months ago
Exporting the journey email analytics sounds like a solid option, but I wonder if it gives enough context about the journey performance overall.
DO
Dorinda
6 months ago
I remember practicing a question about reviewing opens and clicks, but I feel like that might be more about individual emails rather than the overall journey.
YU
Yuki
7 months ago
I think defining a goal for each journey is crucial, but I'm not entirely sure if that's the first step we should take.
JE
Jenelle
7 months ago
I’m leaning towards defining a goal for each journey, but I’m a bit confused about how that ties into the actual performance metrics we should be looking at.
MA
Marti
7 months ago
Exporting the journey email analytics sounds like a good option, but I feel like we might miss some insights if we don't set specific goals first.
CE
Celestina
7 months ago
I remember a practice question that emphasized the importance of reviewing opens and clicks, but I wonder if that's enough to evaluate overall performance.
AR
Arthur
7 months ago
I think defining a goal for each journey is really important, but I'm not sure if it's the only step we need to take.