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Salesforce MKT-101 Exam - Topic 2 Question 80 Discussion

The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.Which action should the marketer take to evaluate journey performance?
A) Define a goal for each journey.
B) Review opensand clicks activity summaries.
C) Export the journey email analytics

Salesforce MKT-101 Exam - Topic 2 Question 80 Discussion

Actual exam question for Salesforce's MKT-101 exam
Question #: 80
Topic #: 2
[All MKT-101 Questions]

The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.

Which action should the marketer take to evaluate journey performance?

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Suggested Answer: A

by Alpha at Mar 04, 2026, 07:10 AM

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Lisha
24 days ago
Wait, are we sure defining goals is enough?
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Benton
29 days ago
C) Exporting analytics is a must for deeper insights!
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Barb
1 month ago
B) Reviewing opens and clicks is super helpful too.
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Laura
1 month ago
A) Define a goal for each journey. That's essential!
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Lynette
1 month ago
I feel like we discussed how setting goals can help measure success, but I can't recall if it was the best answer for this specific question.
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Joaquin
2 months ago
Exporting the journey email analytics sounds like a solid option, but I wonder if it gives enough context about the journey performance overall.
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Dorinda
2 months ago
I remember practicing a question about reviewing opens and clicks, but I feel like that might be more about individual emails rather than the overall journey.
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Yuki
2 months ago
I think defining a goal for each journey is crucial, but I'm not entirely sure if that's the first step we should take.
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Jenelle
2 months ago
I’m leaning towards defining a goal for each journey, but I’m a bit confused about how that ties into the actual performance metrics we should be looking at.
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Marti
2 months ago
Exporting the journey email analytics sounds like a good option, but I feel like we might miss some insights if we don't set specific goals first.
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Celestina
3 months ago
I remember a practice question that emphasized the importance of reviewing opens and clicks, but I wonder if that's enough to evaluate overall performance.
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Arthur
3 months ago
I think defining a goal for each journey is really important, but I'm not sure if it's the only step we need to take.
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