The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.Which action should the marketer take to evaluate journey performance?
I remember practicing a question about reviewing opens and clicks, but I feel like that might be more about individual emails rather than the overall journey.
I’m leaning towards defining a goal for each journey, but I’m a bit confused about how that ties into the actual performance metrics we should be looking at.
I remember a practice question that emphasized the importance of reviewing opens and clicks, but I wonder if that's enough to evaluate overall performance.
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