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The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's
interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
Suggested Answer: B
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30 comments · newest first
JE
Jerlene
7 months ago
Definitely, without goals, how do we know if we’re improving?
CH
Chi
7 months ago
Goals give clear targets to aim for.
DA
Dan
7 months ago
Exporting email analytics is too passive.
ST
Stefania
7 months ago
Reviewing opens and clicks is useful too, but not enough.
SH
Shawna
8 months ago
Agreed! Goals help measure success.
MI
Michel
8 months ago
Wait, can you really track everything just by exporting analytics?
AN
An
8 months ago
Reviewing opens and clicks is useful, but not enough.
NI
Nickole
9 months ago
Totally agree, goals help measure success!
SH
Shalon
9 months ago
I think defining a goal for each journey is key.
WI
Winfred
9 months ago
B) Define a goal for each journey. Gotta set those SMART goals to really track the success of the NTO journeys!
AF
Afton
9 months ago
Haha, I bet the marketers are scratching their heads trying to figure out which option is the most "journey-ful"!
HO
Hoa
9 months ago
A) Export the journey email analytics. This data will provide more detailed insights into the performance of the journeys.
MA
Marsha
9 months ago
C) Review opens and clicks activity summaries. This will give you a good overview of the engagement with the journeys.
SH
Shantay
10 months ago
B) Define a goal for each journey. This is the best way to track and evaluate the performance of the journeys.
KA
Kanisha
10 months ago
I might be overthinking this, but I feel like setting goals is crucial for tracking conversions effectively.
DO
Donette
10 months ago
I remember a practice question where exporting analytics was mentioned, but I feel like that’s more about data collection than evaluation.
JU
Julio
10 months ago
I'm leaning towards option B. Establishing clear goals for each journey will help us measure success and identify areas for improvement. The other options feel more like surface-level analysis.
MO
Moira
10 months ago
Option C might be a good starting point to get a high-level view of the activity, but I think defining goals for each journey is the way to go to really evaluate the conversion.
HE
Heike
10 months ago
I think defining a goal for each journey is crucial.
LE
Leontine
11 months ago
I'm not entirely sure, but reviewing opens and clicks could give some insights too, right?
ZA
Zana
11 months ago
Definitely option B. Defining a goal for each journey will give us the clearest picture of how those data capture efforts are performing. The other options don't seem as comprehensive.
LO
Lorrine
11 months ago
Surprised that defining goals isn’t the first step everyone thinks of!
DY
Dyan
11 months ago
I think defining a goal for each journey makes the most sense. It helps in measuring success directly.
TW
Twanna
11 months ago
I'm a bit confused here. Do we need to look at the email analytics or the overall journey performance? I'm not sure which option is the best approach.
HO
Howard
12 months ago
Hmm, this seems straightforward. I'd go with option B and define a goal for each journey to track the conversion.
KA
Karma
6 months ago
Definitely! Goals keep us focused on results.
VE
Venita
6 months ago
Those metrics are useful too, but goals guide the journey.
EL
Eladia
6 months ago
But what about reviewing opens and clicks?
RA
Raina
7 months ago
Agreed! It gives clear targets.
TE
Terrilyn
7 months ago
Defining a goal sounds smart!