Salesforce MKT-101 Exam - Topic 2 Question 76 Discussion

Actual exam question for Salesforce's MKT-101 exam

Question #: 76
Topic #: 2

[All MKT-101 Questions]

The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's

interest and profile data capture journeys.

Which action should the marketer take to evaluate conversion of those journeys?

AExport the journey email analytics.

BDefine a goal for each journey.

CReview opens and clicksactivity summaries.

Show Suggested Answer

Suggested Answer: B

by Myong at Nov 21, 2025, 10:54 AM

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An

3 days ago

Reviewing opens and clicks is useful, but not enough.

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Nickole

8 days ago

Totally agree, goals help measure success!

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Shalon

13 days ago

I think defining a goal for each journey is key.

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Winfred

18 days ago

B) Define a goal for each journey. Gotta set those SMART goals to really track the success of the NTO journeys!

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Afton

24 days ago

Haha, I bet the marketers are scratching their heads trying to figure out which option is the most "journey-ful"!

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Hoa

29 days ago

A) Export the journey email analytics. This data will provide more detailed insights into the performance of the journeys.

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Marsha

1 month ago

C) Review opens and clicks activity summaries. This will give you a good overview of the engagement with the journeys.

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Shantay

1 month ago

B) Define a goal for each journey. This is the best way to track and evaluate the performance of the journeys.

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Kanisha

1 month ago

I might be overthinking this, but I feel like setting goals is crucial for tracking conversions effectively.

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Donette

2 months ago

I remember a practice question where exporting analytics was mentioned, but I feel like that’s more about data collection than evaluation.

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Julio

2 months ago

I'm leaning towards option B. Establishing clear goals for each journey will help us measure success and identify areas for improvement. The other options feel more like surface-level analysis.

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Moira

2 months ago

Option C might be a good starting point to get a high-level view of the activity, but I think defining goals for each journey is the way to go to really evaluate the conversion.

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Heike

2 months ago

I think defining a goal for each journey is crucial.

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Leontine

2 months ago

I'm not entirely sure, but reviewing opens and clicks could give some insights too, right?

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Zana

3 months ago

Definitely option B. Defining a goal for each journey will give us the clearest picture of how those data capture efforts are performing. The other options don't seem as comprehensive.

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Lorrine

3 months ago

Surprised that defining goals isn’t the first step everyone thinks of!

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Dyan

3 months ago

I think defining a goal for each journey makes the most sense. It helps in measuring success directly.

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Twanna

3 months ago

I'm a bit confused here. Do we need to look at the email analytics or the overall journey performance? I'm not sure which option is the best approach.

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Howard

3 months ago

Hmm, this seems straightforward. I'd go with option B and define a goal for each journey to track the conversion.

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