Salesforce MKT-101 Exam - Topic 2 Question 64 Discussion

Actual exam question for Salesforce's MKT-101 exam

Question #: 64
Topic #: 2

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

AQuery Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

BImport Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

CAssign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

DSend to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Show Suggested Answer

Suggested Answer: B

by Latricia at Jan 26, 2025, 02:42 AM

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Temeka

5 months ago

D seems too simple for such a big send. Not sure about that one.

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Precious

5 months ago

Wait, can you really send to that many contacts at once? Sounds risky!

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Cristy

5 months ago

I think B could work too, but not as efficient.

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Serita

5 months ago

Totally agree, A makes the most sense here.

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Ruth

6 months ago

A is the best option for complex segmentation!

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Lakeesha

6 months ago

Sending directly to a Salesforce Report seems less efficient, but I can't recall the specifics of why that might be a problem.

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Kami

6 months ago

I feel like importing a Salesforce report could work, but I’m worried about the limitations on the number of fields we can use for segmentation.

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Agustin

6 months ago

I remember practicing with Salesforce campaigns, but I’m not confident if using a Single Step journey is the right approach for this scenario.

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Cortney

6 months ago

I think using a query activity to segment the data is the most reliable method, but I'm not entirely sure if it’s the best choice for such a large number of contacts.

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Dong

6 months ago

I'm leaning towards Option B. Importing the Salesforce report directly and then sending from Email Studio could be a simpler workflow.

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Romana

6 months ago

Option A seems like the most reliable approach to me. Querying the data extension and then sending through Email Studio should give us good control and visibility.

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Elliot

6 months ago

Hmm, I'm a bit confused by the criteria to segment using 10+ fields. That seems like a lot of complexity to manage.

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Rickie

7 months ago

This looks like a tricky one! I'll need to think through the different options carefully.

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Eleonora

11 months ago

They're really going all-out with this one, huh? I hope they have a good data management strategy in place. Otherwise, this could get messy fast!

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Caprice

11 months ago

Sending directly from the report? That seems a bit risky, to be honest. I'd want to make sure the data is properly organized first.

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Frank

11 months ago

Hmm, using a Salesforce campaign as the entry event could be interesting. It might add some extra complexity, but it could be a good way to track the campaign's performance.

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