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When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?
Suggested Answer: B
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18 comments · newest first
GL
Glenna
6 hours ago
Let’s just avoid sending to them again.
DE
Dean
5 days ago
I feel B is safer for our reputation.
DA
Dalene
11 days ago
A balances compliance and retention.
GL
Glenna
16 days ago
But C could lose potential customers.
DE
Dean
21 days ago
B prevents future issues. Less risk.
DA
Dalene
26 days ago
True, but A keeps our list clean.
GL
Glenna
1 month ago
C seems too harsh. We should respect their choice.
DE
Dean
1 month ago
Why not B? It’s more proactive.
DA
Dalene
1 month ago
I think option A is the best.
CH
Chandra
2 months ago
C is a bit extreme, they should just stop sending to that address.
JE
Jesse
2 months ago
Totally agree with A, it’s the best practice!
TO
Tony
2 months ago
Wait, can they really just delete someone like that? Seems harsh.
WA
Wai
2 months ago
I think B is better, auto-suppression sounds more effective.
EL
Elli
2 months ago
Definitely A, using the complaint exclusion list is key.
LI
Lili
2 months ago
I’m torn between the complaint exclusion list and the auto-suppression list. I wish I had reviewed that section more thoroughly before the exam!
AI
Aimee
3 months ago
I feel like deleting the subscriber from All Subscribers is a bit extreme. There must be a better way to handle this without losing them completely.
GR
Gregoria
3 months ago
I remember a practice question about managing spam complaints, and I think adding the subscriber to the auto-suppression list was mentioned as a good option.
OL
Olen
3 months ago
I think the complaint exclusion list might be the right choice, but I'm not entirely sure if it applies to just one subscriber or if it’s for all complaints.