Discuss Salesforce MKT-101 Exam Topic 1 Question 68

A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.

What should a consultant recommend to meet the criteria?

AUse SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder

BUse Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

Cuse Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder

DUse SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder

Suggested Answer: B

By using Tracking Extract, File Transfer, and Import activities from Automation Studio, you can extract the data from the subscribers who have had emails fail due to held status within the last 60 days[1][2], and then transfer the data into a data extension that can be used as an Entry Source for Journey Builder. This will allow you to create an SMS message that can be sent to the subscribers to ask them to update their email address. Additionally, Automation Studio provides the ability to schedule and automate the process so that the data is regularly updated and the SMS message is sent on a regular basis. For further information, please refer to the following Salesforce documentation:

* Automation Studio Overview:https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5* Automation Studio Activities:https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5* Data Extensions Overview:https://help.salesforce.com/articleView?id=mc_es_data_extensions.htm&type=5* Journey Builder Overview:https://help.salesforce.com/articleView?id=mc_jb_overview.htm&type=5

Get Premium MKT-101 Questions as Interactive Web-Based Practice Test or PDF Real Exam Format Detailed Explanations Instant Access Get Your Practice Test

30 comments · newest first

Marta 11 months ago

Really? A sounds too complicated for just updating emails.

Mila 11 months ago

Totally agree, A makes the most sense for this scenario.

Lai 11 months ago

Wait, why would we use an API Event? Seems unnecessary.

Luther 11 months ago

B could work too, but I’m leaning towards A.

Cyndy 11 months ago

I think option A is the best choice. SQL queries are super effective!

Louis 12 months ago

I thought we were supposed to use File Transfer for extracting data, but I can't remember if that's necessary for this type of campaign.

Derick 12 months ago

I feel like using a data extension is key here, but I’m confused about whether we should be using an API Event or a Journey Builder Entry Source.

Theola 1 year ago

I remember a practice question where we had to use Import activities, but I can't recall if it was specifically for SMS campaigns.

Nidia 1 year ago

I think we might need to use SQL Query for this, but I'm not sure if it's the best option for targeting held status subscribers.

Chi 1 year ago

I'm a bit confused by the different entry sources mentioned - data extension, CloudPage, API Event. I'll need to review how each of those works as an entry point for a Journey.

Melda 1 year ago

Okay, let's see. The key is that we need to target subscribers who had emails fail to send in the last 60 days. I'm leaning towards option B to use the Tracking Extract and File Transfer activities.

Cheryll 1 year ago

Hmm, I'm not sure which option is best here. I'll need to think through the details of each activity and how they work together to meet the criteria.

Pamella 1 year ago

This looks like a straightforward data extraction and import question. I think I can handle this one.

Anjelica 2 years ago

Wait, we're not just going to blast these subscribers with an SMS, are we? I'd recommend Option C so we can give them a chance to update their email address on a CloudPage first.

Hannah 1 year ago

↳ replying to Anjelica

Option C: I agree, we should give them a chance to update their email address on a CloudPage first.

Francoise 1 year ago

↳ replying to Anjelica

Option B: No, we should exclude subscribers who have had emails fail at send time due to held status within the last 60 days.

Goldie 1 year ago

↳ replying to Anjelica

Option A: Yes, we should just send the SMS directly to all subscribers.

Estrella 2 years ago

Haha, the cusCasandraer must be really eager to re-engage these subscribers if they're willing to SMS them! Option A looks good, but I'd want to double-check that the SQL Query can reliably pull the right subscribers.

Vivienne 1 year ago

↳ replying to Estrella

I agree, Option A seems like the best approach to target the right subscribers.

Lizette 1 year ago

↳ replying to Estrella

Option B: Send an email to all subscribers asking them to update their email address.

Alline 1 year ago

↳ replying to Estrella

Option A: Create a SQL Query to pull subscribers with failed emails in the last 60 days.

Casandra 2 years ago

I would go with Option D. Using an API Event as the entry source gives us more flexibility in how we handle the data, and the SQL Query + File Transfer combo is a solid approach.

Latonia 1 year ago

↳ replying to Casandra

It's important to have a reliable method like this to reach out to subscribers with failed emails.

Catarina 1 year ago

↳ replying to Casandra

Using an API Event as the entry source can definitely help us target the right subscribers efficiently.

Catherin 1 year ago

↳ replying to Casandra

I agree, the SQL Query and File Transfer combo seems like a solid approach for this campaign.

Jacob 1 year ago

↳ replying to Casandra

Option D sounds like a good choice. It gives us more flexibility with the data.

Brandon 2 years ago

Option B seems like the most straightforward way to get the subscribers into the data extension for the journey. Tracking Extract and File Transfer are standard tools for this kind of data movement.

Claudio 2 years ago

I'm not sure about option A. I think option C could also work well by using Data Extension Extract and Import activities to inject subscribers into a CloudPage for Journey Builder. It might provide a more direct approach to reaching out to the subscribers.

Lonny 2 years ago

I agree with Gianna. Option A seems like the most efficient way to meet the criteria and ensure that only subscribers with failed emails are targeted for the re-engagement campaign.

Gianna 2 years ago

I think option A is the best choice because it involves using SQL Query to target the specific subscribers and Import activities to inject them into a data extension for Journey Builder.

Salesforce MKT-101 Exam - Topic 1 Question 68 Discussion