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Salesforce MKT-101 Exam - Topic 1 Question 14 Discussion

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.Which no-code features should be implemented to accomplish this?
A) Journey Builder and Engagement Split
B) Automation studio and Query Activity
C) Salesforce CDP and Einstein Engagement Scoring

Salesforce MKT-101 Exam - Topic 1 Question 14 Discussion

Actual exam question for Salesforce's MKT-101 exam
Question #: 14
Topic #: 1
[All MKT-101 Questions]

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.

Which no-code features should be implemented to accomplish this?

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Suggested Answer: A

by Talia at Jul 30, 2022, 09:04 PM

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Alton
10 months ago
Automation studio sounds useful, but I’m not convinced about Query Activity.
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Fabiola
10 months ago
Wait, they send coupons based on email engagement? That's cool!
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Abel
10 months ago
Not sure about C, seems too complex for just a birthday coupon.
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Narcisa
11 months ago
Definitely, Engagement Split makes sense too.
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Luisa
11 months ago
I think Journey Builder is key for this!
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Cheryl
11 months ago
I feel like Engagement Split is crucial for this, but I'm torn between that and the other options. It’s tricky!
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India
11 months ago
I remember a practice question where we used Salesforce CDP to analyze customer data, but I'm not confident it fits this scenario.
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Precious
11 months ago
I'm not entirely sure, but Automation Studio and Query Activity seem more about data management rather than direct engagement.
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Mammie
11 months ago
I think Journey Builder and Engagement Split might be the right choice since they focus on user engagement and can tailor messages based on interactions.
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Meaghan
11 months ago
This question reminds me of a practice one we did on email engagement strategies. I think Journey Builder was a key part of that, so I might lean towards option A.
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Merissa
11 months ago
I feel like Salesforce CDP and Einstein Engagement Scoring could also be relevant, especially for analyzing subscriber behavior, but I'm not confident about how they would directly apply here.
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Quentin
11 months ago
I'm not entirely sure, but Automation Studio sounds familiar. I remember it being used for scheduling and automating tasks, but I don't recall if it fits this scenario.
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Louis
11 months ago
I think Journey Builder and Engagement Split might be the right choice since they focus on customer engagement and can tailor messages based on interactions.
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Elden
11 months ago
I'm pretty sure this is asking about Alibaba Cloud's service for managing cloud resources, so I think the answer is Resource Orchestration Service (ROS).
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Bev
11 months ago
I'm a little confused on the difference between increasing available storage space and setting a failure tolerance. Can those be the same thing? I'll have to re-read the question carefully.
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Diane
11 months ago
I'm pretty sure this is related to the Fourth Amendment, which protects against unreasonable searches and seizures. I'll go with B.
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