MENU
Certification Aid sends an email to a newly imported List with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key? Choose 1.
Suggested Answer: B
Get Premium MCE-Dev-201 Questions
as Interactive Web-Based Practice Test or PDF
Real Exam Format
Detailed Explanations
Instant Access
Get Your Practice Test
When an email is sent to a list where subscribers have no associated Subscriber Key, Marketing Cloud will use the Email Address as the Contact Key by default. This ensures that each subscriber can still be uniquely identified even if they do not have a predefined Subscriber Key.
: Salesforce Subscriber Key Concepts
18 comments · newest first
DE
Dean
28 days ago
Random number could work if no other options fit.
GE
Gearldine
1 month ago
ContactID is consistent across systems though.
MA
Matthew
1 month ago
Still, email is unique for each subscriber.
DE
Dean
1 month ago
Random number might avoid duplicates.
GE
Gearldine
2 months ago
True, but ContactID is often used in databases.
MA
Matthew
2 months ago
But email is usually the primary identifier.
DE
Dean
2 months ago
What about D) Unique random number? Could be a safe choice.
GE
Gearldine
2 months ago
I disagree. A) ContactID seems more logical.
MA
Matthew
2 months ago
I think it's B) Email address. Makes sense, right?
BE
Becky
2 months ago
I agree, B) Email address makes the most sense!
KA
Kanisha
3 months ago
A) ContactID seems more logical to me.
TI
Titus
3 months ago
Wait, is it really just the email? Sounds too simple.
LE
Leah
3 months ago
Definitely B) Email address!
BE
Beth
3 months ago
I think it's B) Email address.
SH
Shawna
3 months ago
I practiced a question like this before, and I think it was about using the ContactID, but I can't recall the details.
JO
Jonell
4 months ago
I feel like it could be a unique random number, but that seems less likely for a contact key.
VI
Virgilio
4 months ago
I'm not entirely sure, but I remember something about Subscriber ID being used in similar scenarios.
AF
Afton
4 months ago
I think the Contact Key might default to the Email address since it's the most common identifier for subscribers.