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Salesforce MCE-Dev-201 Exam Questions
- Topic 1: Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
- Topic 2: Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
- Topic 3: API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
- Topic 4: Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
- Topic 5: Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Free Salesforce MCE-Dev-201 Exam Actual Questions
Note: Premium Questions for MCE-Dev-201 were last updated On Oct. 24, 2026 (see below)
A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views. Which activities should the developer build togenerate the data before transferring it to the SFTP?
To analyze the Send, Click, and Open Data Views and transfer the data to the SFTP, the developer should build the following activities:
Query Activity - To query and gather the data from the Send, Click, and Open Data Views.
Data Extension Extract - To extract the queried data from the data extension and prepare it for transfer to the SFTP.
Salesforce Marketing Cloud Query Activity
Salesforce Marketing Cloud Data Extract Activity
Certification Aid wants to add records to a Data Extension using the SOAP API. Which object can be used for this? Choose 1.
To add records to a Data Extension using the SOAP API, the DataExtensionObject object is utilized. This object represents a row within a data extension.
DataExtensionObject: This object is specifically designed to interact with data extensions, allowing you to insert, update, and retrieve rows. Here is a basic example of how to use this object to add a record:
<s:Envelope xmlns:s='http://schemas.xmlsoap.org/soap/envelope/'> <s:Body> <CreateRequest xmlns='http://exacttarget.com/wsdl/partnerAPI'> <Objects xsi:type='DataExtensionObject'> <CustomerKey>DataExtensionExternalKey</CustomerKey> <Properties> <Property> <Name>SubscriberKey</Name> <Value>example@example.com</Value> </Property> <Property> <Name>FirstName</Name> <Value>John</Value> </Property> <Property> <Name>LastName</Name> <Value>Doe</Value> </Property> </Properties> </Objects> </CreateRequest> </s:Body> </s:Envelope>
: Salesforce SOAP API Developer Guide
A marketer is sending an email with dynamic content contained in a series of conditionals.
Which AMPscript function should be used to track the different versions of the content within the email?
To track different versions of content within an email using dynamic content contained in a series of conditionals, the marketer should use the BeginImpressionRegion AMPscript function. This function marks the beginning of a region of content to track impressions, making it easier to analyze which versions of the content were viewed.
Salesforce Marketing Cloud AMPscript Guide: BeginImpressionRegion
Tracking Dynamic Content in Emails
What is the operational order of the Contact Delete process for Marketing Cloud?
The operational order of the Contact Delete process for Marketing Cloud is as follows:
Delete initiated - The process begins when the contact delete request is initiated.
Suppression phase - During this phase, the contacts are marked for deletion and are suppressed from further communications.
Final Deletion - The contacts are permanently deleted from the system.
Salesforce Marketing Cloud Documentation on Contact Deletion
Contact Builder in Marketing Cloud
Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.
To create a lead capture form on a landing page and create a Lead record in Salesforce, you can use either AMPscript or SSJS. AMPscript can be used for interacting with Salesforce, and SSJS can handle form processing. Alternatively, SSJS can handle the entire process, including creating the Salesforce record.
AMPscript and SSJS Combination: You can use AMPscript to interact with Salesforce APIs to create records and SSJS for form handling.
SSJS for Full Functionality: SSJS can handle both the form submission and the interaction with Salesforce to create Lead records.
: Salesforce AMPscript and SSJS Integration
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