NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use topersonalize emails from an external data source?
NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use topersonalize emails from an external data source?
Okay, let me walk through this step-by-step. They want to personalize emails from an external data source, and not store the PII data in Marketing Cloud. I think External Objects is the best option here, since that allows you to access the external data.
Hmm, this is a tricky one. I'm leaning towards Tokenized Sending, since that could let you personalize emails without storing the PII data. But I'm not totally confident.
I'm not sure about this one. I know Salesforce Shield can help with data security, but I'm not sure if that's the right feature for this scenario. I'll have to think it through more.
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