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Salesforce MCE-Dev-201 Exam - Topic 1 Question 1 Discussion

Actual exam question for Salesforce's MCE-Dev-201 exam
Question #: 1
Topic #: 1
[All MCE-Dev-201 Questions]

NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use topersonalize emails from an external data source?

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Suggested Answer: B

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Linn
7 days ago
Haha, Single Sign-On? That's about authentication, not email personalization. These answer choices are a bit of a mixed bag.
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Elliott
13 days ago
Single Sign-On? Really? How is that going to help them personalize emails from an external data source?
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Pamella
18 days ago
Salesforce Shield is for data encryption, so that's not the right feature for this use case.
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Myra
23 days ago
Tokenized Sending sounds like it could work too. That way they can still personalize the emails without actually storing the PII data.
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Ettie
28 days ago
I vaguely recall that External Objects could link to external data, but I’m not entirely confident if that’s the right choice here.
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Becky
1 month ago
I’m a bit confused about Salesforce Shield; I thought it was more about security than personalization.
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Deeanna
1 month ago
I feel like we practiced a similar question, and I lean towards Tokenized Sending since it deals with PII without storing it directly.
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Paris
1 month ago
Okay, let me walk through this step-by-step. They want to personalize emails from an external data source, and not store the PII data in Marketing Cloud. I think External Objects is the best option here, since that allows you to access the external data.
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Lili
2 months ago
Hmm, this is a tricky one. I'm leaning towards Tokenized Sending, since that could let you personalize emails without storing the PII data. But I'm not totally confident.
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Jacqueline
2 months ago
I'm not sure about this one. I know Salesforce Shield can help with data security, but I'm not sure if that's the right feature for this scenario. I'll have to think it through more.
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Alethea
2 months ago
I think the answer is External Objects, since that allows you to access data from an external source without storing it in Marketing Cloud.
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Sommer
2 months ago
I think External Objects is the way to go here. That way they can pull the PII data from an external source without storing it in Marketing Cloud.
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Norah
2 months ago
I think I remember something about using external data sources for personalization, but I'm not sure if it's External Objects or Tokenized Sending.
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Elvera
2 months ago
I think it's A) External Objects. Makes sense for external data.
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