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Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
Suggested Answer: B
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For integrating Marketing Cloud with Sales Cloud via Marketing Cloud Connect, the API user in Marketing Cloud should have the 'API User' checkbox selected. Additionally, assigning both the 'Administrator' and 'Marketing Cloud Administrator' roles ensures the user has the necessary permissions to facilitate the integration effectively.
Salesforce Help: Create a Marketing Cloud API UserSalesforce
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