Salesforce MC-Con-201 Exam - Topic 6 Question 7 Discussion

Question

Northern Trail Outfitters wants to configure its SMS channel so that when a customer replies to a promotional text with a custom question, the interaction is automatically handed off to an AI agent for ongoing support.

Which configuration should a Marketing Cloud Next Consultant implement to handle this inbound response?

Marshall · Accepted Answer

A) Omni-Channel flow to route the inbound Messaging Session to the AI agent

Marshall · Answer

B) Record-triggered flow on the Messaging Session object to route the session to the AI agent

Marshall · Answer

C) Assignment rule on the Messaging Session object to route the session to the AI agent