Salesforce Exam Marketing Cloud Personalization Topic 5 Question 55 Discussion

Actual exam question for Salesforce's Marketing Cloud Personalization exam

Question #: 55
Topic #: 5

[All Marketing Cloud Personalization Questions]

How does interaction studio deliver technical value to marketers? [Check]

ABy providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

BBy listening to customer signals, understanding customer intent, and acting accordingly

CBy providing a platform to manage, schedule, create and monitor content

DBy providing a cloud-based application designed to help salespeople sell smarter and faster

Show Suggested Answer

Suggested Answer: B

Interaction Studio delivers technical value by enabling marketers to:

Listen to customer interactions across channels.

Understand intent using AI and machine learning.

Act in real time to deliver personalized experiences.

Reference: Salesforce Interaction Studio Technical Benefits Guide.

by Mari at Apr 04, 2025, 01:43 PM

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Norah

2 days ago

I'm going with option C. Having a platform to manage and monitor content is crucial for marketers in today's digital landscape.

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Yvette

5 days ago

Option B seems more relevant to me. Interaction Studio's ability to understand customer intent and act accordingly is a key technical value for marketers.

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Erasmo

6 days ago

I think interaction studio delivers technical value to marketers by listening to customer signals and understanding customer intent.

upvoted 0 times

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Teddy

8 days ago

I think option A is the correct answer. Interaction Studio provides a comprehensive e-commerce platform with all the necessary capabilities to help marketers deliver value.

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