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Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam - Topic 3 Question 60 Discussion

Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
A) Server-Side Campaign
B) Mobile Campaign
C) Email Campaign
D) Web Campaign

Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam - Topic 3 Question 60 Discussion

Actual exam question for Salesforce's Marketing Cloud Personalization Accredited Professional (AP-216) exam
Question #: 60
Topic #: 3
[All Marketing Cloud Personalization Accredited Professional (AP-216) Questions]

Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

Show Suggested Answer Hide Answer
Suggested Answer: A

To set up the Marketing Cloud Personalization Connector for Sales and Service Clouds, configure a Server-Side Campaign.

This campaign type ensures data and recommendations are delivered directly to the Sales or Service Cloud via server-side integration.


Salesforce Marketing Cloud Documentation - Connector Configuration

by Wilda at Jul 29, 2025, 04:45 PM

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Jody
9 months ago
Surprised to see A as the answer!
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Adaline
9 months ago
A is correct, no doubt about it.
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Rachael
9 months ago
Really? I always assumed it was Email Campaign.
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Karina
9 months ago
I thought it was D, Web Campaign!
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Hershel
10 months ago
It's definitely A, Server-Side Campaign.
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Kindra
10 months ago
I thought it was the Mobile Campaign, but now I'm questioning that. I need to recall what we did in the last review session!
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Yun
10 months ago
I’m leaning towards Email Campaign, but I could be wrong. I remember discussing how different channels interact with the connector.
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Bobbye
10 months ago
I feel like we covered this in class, but I keep mixing up the different campaign types. Wasn't there a practice question that mentioned Web Campaigns?
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Glenna
10 months ago
I think it might be the Server-Side Campaign, but I'm not entirely sure. I remember something about it being crucial for integrations.
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Madalyn
11 months ago
Okay, I've got this. The Marketing Cloud Personalization Connector is used to sync data between the clouds, so the campaign type needed to set that up would be a Server-Side Campaign. That's my best guess.
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Joanna
11 months ago
The Marketing Cloud Personalization Connector is used to connect Sales and Service Clouds, so I think the answer has to be related to that. Let me think through the campaign types and see which one makes the most sense.
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Dick
11 months ago
Hmm, I'm a bit confused on the different campaign types in Marketing Cloud. I'll need to review those before I can confidently answer this.
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Donte
11 months ago
I'm pretty sure this has to do with the Marketing Cloud Personalization Connector, so I'll focus on that. The question is asking about the campaign type, so I'll review the options and see which one makes the most sense.
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