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Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam - Topic 2 Question 67 Discussion

What are the two main functions of the Event API? (select 2)
A) Capture user attributes and actions and C) Return campaign responses
B) Process GDPR data or deletion requests
D) Bulk load external campaign data

Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam - Topic 2 Question 67 Discussion

Actual exam question for Salesforce's Marketing Cloud Personalization Accredited Professional (AP-216) exam
Question #: 67
Topic #: 2
[All Marketing Cloud Personalization Accredited Professional (AP-216) Questions]

What are the two main functions of the Event API? (select 2)

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Suggested Answer: A, C

The Event API in Salesforce Interaction Studio serves two main purposes:

Capture User Attributes and Actions (A):

It records user behavior, actions, and attributes in real time. This data is crucial for building user profiles, creating segments, and driving personalization.

Return Campaign Responses (C):

The Event API can retrieve and deliver responses for campaigns, such as personalized content or recommendations, to be displayed on a web page or application.


by Mariann at Mar 05, 2026, 01:06 PM

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Chaya
24 days ago
Wait, can the Event API really handle GDPR requests?
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Quinn
29 days ago
I thought B was important too!
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Mee
1 month ago
A and C are the main functions.
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Owen
1 month ago
B) is important for compliance, but not a main function.
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Arthur
1 month ago
Wait, are you sure about that?
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Martina
2 months ago
Definitely A) and C), no doubt!
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Dalene
2 months ago
I thought it was A) and B)?
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Luisa
2 months ago
A) and C) are the main functions.
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Donette
2 months ago
I feel like returning campaign responses might be related, but it seems more like a reporting function than an Event API function.
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Jamal
2 months ago
I practiced a question similar to this, and I think capturing user attributes is definitely one of the main functions.
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Selma
3 months ago
I remember something about processing data requests, but I can't recall if that's part of the Event API or another API.
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Refugia
3 months ago
I think the Event API is mainly about capturing user actions, but I'm not sure if it also handles GDPR requests.
upvoted 0 times
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