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A business user wants to test the effectiveness of two CTA options, which testing option should the select?
Suggested Answer: C
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11 comments · newest first
DE
Demetra
12 months ago
A/B Testing is the best choice, no doubt about it!
PE
Peggie
12 months ago
I thought Time Based Testing was more effective for this?
DA
Darnell
12 months ago
Wait, isn’t Variation Testing also a good option?
RE
Ressie
1 year ago
Definitely agree, it’s the standard for comparing CTAs.
CL
Clorinda
1 year ago
A/B Testing is the way to go!
VI
Vinnie
1 year ago
Time Based Testing seems less relevant for this scenario, but I can't recall the exact differences between all the options.
AN
Annelle
1 year ago
I’m a bit confused about Rule Based Testing. Does it really apply to testing two different CTAs?
GE
Germaine
1 year ago
I remember practicing with variation testing, but I feel like A/B Testing is more commonly used for CTAs.
MA
Mariko
1 year ago
I think A/B Testing is the right choice here since it directly compares two options, but I'm not entirely sure.
KA
Katie
1 year ago
Okay, I remember learning that STP finds a valid path, but it may not be the most efficient or fastest path. So I think the statement is true.
JE
Jesusita
1 year ago
I'm a little confused by the wording of the options. I'll need to re-read them a few times to make sure I understand what they're asking.