Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam - Topic 1 Question 5 Discussion

Actual exam question for Salesforce's Marketing Cloud Personalization Accredited Professional (AP-216) exam

Question #: 5
Topic #: 1

[All Marketing Cloud Personalization Accredited Professional (AP-216) Questions]

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

ARule Based Testing

BVariation Testing

CA/B Testing

DTime Based Testing

Show Suggested Answer

Suggested Answer: C

by Serina at Nov 17, 2022, 11:30 PM

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Demetra

5 months ago

A/B Testing is the best choice, no doubt about it!

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Peggie

6 months ago

I thought Time Based Testing was more effective for this?

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Darnell

6 months ago

Wait, isn’t Variation Testing also a good option?

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Ressie

6 months ago

Definitely agree, it’s the standard for comparing CTAs.

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Clorinda

6 months ago

A/B Testing is the way to go!

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Vinnie

6 months ago

Time Based Testing seems less relevant for this scenario, but I can't recall the exact differences between all the options.

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Annelle

6 months ago

I’m a bit confused about Rule Based Testing. Does it really apply to testing two different CTAs?

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Germaine

6 months ago

I remember practicing with variation testing, but I feel like A/B Testing is more commonly used for CTAs.

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Mariko

7 months ago

I think A/B Testing is the right choice here since it directly compares two options, but I'm not entirely sure.

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Katie

7 months ago

Okay, I remember learning that STP finds a valid path, but it may not be the most efficient or fastest path. So I think the statement is true.

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Jesusita

7 months ago

I'm a little confused by the wording of the options. I'll need to re-read them a few times to make sure I understand what they're asking.

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