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Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam - Topic 1 Question 5 Discussion

A business user wants to test the effectiveness of two CTA options, which testing option should the select?
C) A/B Testing
A) Rule Based Testing
B) Variation Testing
D) Time Based Testing

Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam - Topic 1 Question 5 Discussion

Actual exam question for Salesforce's Marketing Cloud Personalization Accredited Professional (AP-216) exam
Question #: 5
Topic #: 1
[All Marketing Cloud Personalization Accredited Professional (AP-216) Questions]

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

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Suggested Answer: C

by Serina at Nov 17, 2022, 11:30 PM

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Demetra
7 months ago
A/B Testing is the best choice, no doubt about it!
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Peggie
7 months ago
I thought Time Based Testing was more effective for this?
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Darnell
7 months ago
Wait, isn’t Variation Testing also a good option?
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Ressie
8 months ago
Definitely agree, it’s the standard for comparing CTAs.
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Clorinda
8 months ago
A/B Testing is the way to go!
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Vinnie
8 months ago
Time Based Testing seems less relevant for this scenario, but I can't recall the exact differences between all the options.
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Annelle
8 months ago
I’m a bit confused about Rule Based Testing. Does it really apply to testing two different CTAs?
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Germaine
8 months ago
I remember practicing with variation testing, but I feel like A/B Testing is more commonly used for CTAs.
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Mariko
8 months ago
I think A/B Testing is the right choice here since it directly compares two options, but I'm not entirely sure.
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Katie
8 months ago
Okay, I remember learning that STP finds a valid path, but it may not be the most efficient or fastest path. So I think the statement is true.
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Jesusita
8 months ago
I'm a little confused by the wording of the options. I'll need to re-read them a few times to make sure I understand what they're asking.
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