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Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam - Topic 9 Question 43 Discussion

What is the relationship between "Media Buy Key" and "Creative Key?
A) One-to-many (one Media Buy ley has many Creative Key)
B) One-to-one
C) Many-to-many
D) Many-to-one (one Creative Key has many Media Buy Keys)

Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam - Topic 9 Question 43 Discussion

Actual exam question for Salesforce's Marketing Cloud Intelligence Accredited Professional (AP-215) exam
Question #: 43
Topic #: 9
[All Marketing Cloud Intelligence Accredited Professional (AP-215) Questions]

What is the relationship between "Media Buy Key" and "Creative Key?

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Suggested Answer: A

In Marketing Cloud Intelligence, the 'Media Buy Key' is typically associated with the purchase details of a media campaign, such as the platform, audience, and budget. The 'Creative Key' relates to the specific creative asset used within a campaign, like an image, video, or text. A single media buy can have multiple creative variations to test performance or to target different audiences, leading to a one-to-many relationship.


by Shannon at Nov 19, 2025, 09:58 PM

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Carmelina
5 months ago
A seems most logical. It aligns with how we structure campaigns.
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Shalon
5 months ago
C could work too, many-to-many. Different combinations possible.
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Alyce
5 months ago
I feel like B is too limiting. One-to-one doesn't fit well.
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Mariann
5 months ago
But what about D? One Creative Key could link to many Media Buy Keys.
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Cassie
6 months ago
I agree, A makes sense. More flexibility in campaigns.
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Bev
6 months ago
I think it's A. One Media Buy Key can have multiple Creative Keys.
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Leota
6 months ago
This seems confusing, are we sure about the relationship here?
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Erin
7 months ago
Wait, is it really A? I thought it could be many-to-many too!
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Lauran
7 months ago
Many-to-many? What is this, a dating app?
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Arlene
7 months ago
I'm going with B. One-to-one just feels right for this scenario.
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Donte
7 months ago
I'd go with option A. Seems like the logical choice.
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Bev
7 months ago
I remember discussing that one Creative Key could relate to multiple Media Buy Keys, so maybe it's many-to-one?
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Earlean
7 months ago
I feel like it might be many-to-many, but I can't recall any specific examples that support that.
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Claribel
8 months ago
I'm not entirely sure, but I remember something about a one-to-one relationship from a practice question we did last week.
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Gaston
8 months ago
I think the relationship is one-to-many, like how one Media Buy can have multiple Creative Keys.
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Buffy
8 months ago
I'm going to read through the question again and think about the definitions of those keys. That should help me figure out the right answer.
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Ronnie
8 months ago
Wait, I'm a little confused. Is it possible for one Creative Key to have many Media Buy Keys? I'm not sure.
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Tonette
8 months ago
I've got this! It's gotta be option A - one Media Buy Key has many Creative Keys.
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Ernest
8 months ago
A one-to-many relationship makes the most sense here.
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Mollie
9 months ago
I thought it was B, one-to-one makes more sense to me.
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Leandro
9 months ago
It's definitely A, one Media Buy Key can have multiple Creative Keys.
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Donette
9 months ago
I agree with A, that's how it usually works in campaigns.
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Derick
9 months ago
C'mon, it's clearly a one-to-many relationship. How is this even a question?
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Ruth
9 months ago
Okay, let me see. I think it might be a one-to-many relationship, but I'm not totally sure.
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Delbert
10 months ago
Hmm, this seems like a tricky one. I'll need to think through the relationship between those two keys carefully.
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Arlen
4 months ago
This is confusing! I need to look into it more.
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Eric
4 months ago
D could work too, right? One Creative Key having many Media Buy Keys?
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Gerald
4 months ago
I lean towards C. Many-to-many seems plausible.
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Darrel
5 months ago
But what if it's B? One-to-one could make sense too.
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Lawrence
5 months ago
I think it's A. One Media Buy Key can link to multiple Creative Keys.
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