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Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam - Topic 9 Question 43 Discussion

Actual exam question for Salesforce's Marketing Cloud Intelligence Accredited Professional (AP-215) exam
Question #: 43
Topic #: 9
[All Marketing Cloud Intelligence Accredited Professional (AP-215) Questions]

What is the relationship between "Media Buy Key" and "Creative Key?

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Suggested Answer: A

In Marketing Cloud Intelligence, the 'Media Buy Key' is typically associated with the purchase details of a media campaign, such as the platform, audience, and budget. The 'Creative Key' relates to the specific creative asset used within a campaign, like an image, video, or text. A single media buy can have multiple creative variations to test performance or to target different audiences, leading to a one-to-many relationship.


by Shannon at Nov 19, 2025, 09:58 PM

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Leota
3 days ago
This seems confusing, are we sure about the relationship here?
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Erin
8 days ago
Wait, is it really A? I thought it could be many-to-many too!
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Lauran
13 days ago
Many-to-many? What is this, a dating app?
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Arlene
18 days ago
I'm going with B. One-to-one just feels right for this scenario.
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Donte
24 days ago
I'd go with option A. Seems like the logical choice.
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Bev
29 days ago
I remember discussing that one Creative Key could relate to multiple Media Buy Keys, so maybe it's many-to-one?
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Earlean
1 month ago
I feel like it might be many-to-many, but I can't recall any specific examples that support that.
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Claribel
1 month ago
I'm not entirely sure, but I remember something about a one-to-one relationship from a practice question we did last week.
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Gaston
1 month ago
I think the relationship is one-to-many, like how one Media Buy can have multiple Creative Keys.
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Buffy
2 months ago
I'm going to read through the question again and think about the definitions of those keys. That should help me figure out the right answer.
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Ronnie
2 months ago
Wait, I'm a little confused. Is it possible for one Creative Key to have many Media Buy Keys? I'm not sure.
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Tonette
2 months ago
I've got this! It's gotta be option A - one Media Buy Key has many Creative Keys.
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Ernest
2 months ago
A one-to-many relationship makes the most sense here.
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Mollie
2 months ago
I thought it was B, one-to-one makes more sense to me.
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Leandro
3 months ago
It's definitely A, one Media Buy Key can have multiple Creative Keys.
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Donette
3 months ago
I agree with A, that's how it usually works in campaigns.
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Derick
3 months ago
C'mon, it's clearly a one-to-many relationship. How is this even a question?
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Ruth
3 months ago
Okay, let me see. I think it might be a one-to-many relationship, but I'm not totally sure.
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Delbert
3 months ago
Hmm, this seems like a tricky one. I'll need to think through the relationship between those two keys carefully.
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