Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam - Topic 9 Question 43 Discussion

Actual exam question for Salesforce's Marketing Cloud Intelligence Accredited Professional (AP-215) exam

Question #: 43
Topic #: 9

[All Marketing Cloud Intelligence Accredited Professional (AP-215) Questions]

What is the relationship between "Media Buy Key" and "Creative Key?

AOne-to-many (one Media Buy ley has many Creative Key)

BOne-to-one

CMany-to-many

DMany-to-one (one Creative Key has many Media Buy Keys)

Show Suggested Answer

Suggested Answer: A

In Marketing Cloud Intelligence, the 'Media Buy Key' is typically associated with the purchase details of a media campaign, such as the platform, audience, and budget. The 'Creative Key' relates to the specific creative asset used within a campaign, like an image, video, or text. A single media buy can have multiple creative variations to test performance or to target different audiences, leading to a one-to-many relationship.

by Shannon at Nov 19, 2025, 09:58 PM

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Carmelina

8 days ago

A seems most logical. It aligns with how we structure campaigns.

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Shalon

13 days ago

C could work too, many-to-many. Different combinations possible.

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Alyce

19 days ago

I feel like B is too limiting. One-to-one doesn't fit well.

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Mariann

24 days ago

But what about D? One Creative Key could link to many Media Buy Keys.

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Cassie

29 days ago

I agree, A makes sense. More flexibility in campaigns.

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Bev

1 month ago

I think it's A. One Media Buy Key can have multiple Creative Keys.

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Leota

2 months ago

This seems confusing, are we sure about the relationship here?

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Erin

2 months ago

Wait, is it really A? I thought it could be many-to-many too!

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Lauran

2 months ago

Many-to-many? What is this, a dating app?

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Arlene

2 months ago

I'm going with B. One-to-one just feels right for this scenario.

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Donte

2 months ago

I'd go with option A. Seems like the logical choice.

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Bev

3 months ago

I remember discussing that one Creative Key could relate to multiple Media Buy Keys, so maybe it's many-to-one?

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Earlean

3 months ago

I feel like it might be many-to-many, but I can't recall any specific examples that support that.

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Claribel

3 months ago

I'm not entirely sure, but I remember something about a one-to-one relationship from a practice question we did last week.

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Gaston

3 months ago

I think the relationship is one-to-many, like how one Media Buy can have multiple Creative Keys.

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Buffy

3 months ago

I'm going to read through the question again and think about the definitions of those keys. That should help me figure out the right answer.

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Ronnie

3 months ago

Wait, I'm a little confused. Is it possible for one Creative Key to have many Media Buy Keys? I'm not sure.

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Tonette

4 months ago

I've got this! It's gotta be option A - one Media Buy Key has many Creative Keys.

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Ernest

4 months ago

A one-to-many relationship makes the most sense here.

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Mollie

4 months ago

I thought it was B, one-to-one makes more sense to me.

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Leandro

4 months ago

It's definitely A, one Media Buy Key can have multiple Creative Keys.

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Donette

4 months ago

I agree with A, that's how it usually works in campaigns.

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Derick

5 months ago

C'mon, it's clearly a one-to-many relationship. How is this even a question?

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Ruth

5 months ago

Okay, let me see. I think it might be a one-to-many relationship, but I'm not totally sure.

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Delbert

5 months ago

Hmm, this seems like a tricky one. I'll need to think through the relationship between those two keys carefully.

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Lawrence

3 days ago

I think it's A. One Media Buy Key can link to multiple Creative Keys.

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