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Salesforce Marketing Cloud Intelligence Accredited Professional Exam
- Topic 1: 1. Understanding the Data Challenge Outline typical obstacles encountered in cross-platform marketing analytics. Illustrate how Marketing Cloud Intelligence aids marketers in enhancing transparency, velocity, and expansion.
- Topic 2: 2. Marketing Cloud Platform Marketing intelligence involves understanding and utilizing data to inform marketing strategies and decisions. The Marketing Cloud Intelligence platform comprises essential components designed to gather, analyze, and interpret data for actionable insights and optimization of marketing efforts.
- Topic 3: 3. Marketing Ecosystem with Marketplace How the Marketing Cloud Intelligence Marketplace facilitates connectivity within the marketing ecosystem. Elucidate the primary features of the Marketing Cloud Intelligence Marketplace. Discuss several of the most sought-after Marketplace applications.
- Topic 4: 4. Use Marketing Cloud Intelligence to Guide Your Marketing Strategy Understanding the benefits of Marketing Cloud Intelligence in enhancing campaign and marketing effectiveness for both business-to-consumer (B2C) and B2B marketers. Detail the utilization of AI to enhance marketing expenditure and optimize performance.
Free Salesforce Marketing Cloud Intelligence Accredited Professional Exam Actual Questions
The questions for Marketing Cloud Intelligence Accredited Professional were last updated On Apr. 22, 2024
Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that
where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following
example:
The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two
Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?
An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:
Which formula will return the desired values?
Your client is interested in ingested the below file to a new generic data stream type:
The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?
A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups)
As can be seen in the table below, CPS was created twice and was set with two different aggregations:
From looking at the table, what are the aggregation settings for each one of the newly created KPIs?
A)
B)
C)
D)
An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:
The number of rows added to this data stream is 3. What could have led to this discrepancy?
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