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Salesforce Exam Marketing Cloud Intelligence Topic 9 Question 30 Discussion

Actual exam question for Salesforce's Marketing Cloud Intelligence exam
Question #: 30
Topic #: 9
[All Marketing Cloud Intelligence Questions]

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.

For the opportunity stage ''Closed'', the opportunity status should be closed

Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

''Day'' --- Standard ''Day'' field

''Opportunity Key'' > Main Generic Entity Key

''Opportunity Stage'' --- Main Generic Entity Attribute

''Opportunity Count'' --- Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

Show Suggested Answer Hide Answer
Suggested Answer: B, D, E

In Marketing Cloud Intelligence, data stream types are templates that define how data should be structured within the system. Each data stream type:

B . Includes at least one entity, which is a fundamental component of the data stream and represents a collection of related data points.

D . Has its own main entity, which is the primary focus of that particular data stream type and serves as the central point of reference for the associated data.

E . Contains its own unique set of measurements that are specific to the type of data being captured within that stream. These measurements represent quantitative data that can be analyzed within the context of the main entity and other dimensions present in the data stream.

A is incorrect because not every data stream type includes the Media Buy entity---this is specific to certain types of advertising data streams. C is incorrect because not all data stream types share at least one mutual measurement; measurements are typically unique to the data stream's focus and purpose.


Contribute your Thoughts:

Ettie
2 months ago
Wait, so are the 'Interest', 'Confirmed Interest', and 'Registered' stages just fancy names for 'Kinda Sorta Interested', 'Maybe Next Week', and 'Probably Not'?
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Zoila
25 days ago
C) 2
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Dominga
27 days ago
B) 3
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Tracey
1 months ago
A) 1
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Francene
2 months ago
I'm pretty confident the answer is C) 2. After all, who needs a 'Closed' stage when you can just have a 'Null' stage?
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Dean
2 months ago
Wow, this question is really making me scratch my head. I think I need to re-read the logic a few more times to be sure I've got it.
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Noemi
1 months ago
User 3: I'm pretty sure it's 3.
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Lou
1 months ago
User 2: No, I believe it's 2.
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Shawna
1 months ago
User 3: I'm going with 3.
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Charlena
1 months ago
User 2: I believe it's 2.
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Fabiola
2 months ago
User 1: I think the answer is 1.
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Leontine
2 months ago
User 1: I think the answer is 1.
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Serina
2 months ago
The question states that the pivot table is filtered on Jan 11th, so the correct answer is 2 opportunities in the Interest stage.
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Terrilyn
3 months ago
Based on the logic provided, the status for the 'Interest' stage should be 'Open'. So the number of opportunities in the Interest stage must be 3.
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Martina
2 months ago
Yes, you're right. According to the logic, it should be 3.
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Maryln
2 months ago
I think the number of opportunities in the Interest stage is 3.
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Janine
3 months ago
I also believe the answer is A) 1, as the Opportunity file and logic clearly indicate that the Interest stage should have 1 opportunity
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Bok
3 months ago
I agree with Andrew, because the logic provided states that for the stages Interest, Confirmed Interest, and Registered, the status should be Open
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Andrew
3 months ago
I think the answer is A) 1
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