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Salesforce Exam Marketing Cloud Intelligence Topic 7 Question 31 Discussion

Actual exam question for Salesforce's Marketing Cloud Intelligence exam
Question #: 31
Topic #: 7
[All Marketing Cloud Intelligence Questions]

A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data

follows a naming convention as shown below:

Facebook Ads Naming Convention - Campaign Name:

Camp|D_CampName#Market_Objective#TargetAge_TargetGender

Twitter Ads Naming Convention - Media Buy Name:

Market|TargetAge|Objective|OrderID

' Google Ads Naming Convention - Media Buy Name:

Buying Type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.

In addition to the previous details, the client provides the following data sample:

Logic specification:

If a value is not present in the Validation List, return ''Not Valid''

If a value is not present in the Classification File, return ''Unclassified''.

If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

B)

C)

D)

Show Suggested Answer Hide Answer
Suggested Answer: B

The correct table would be Option B. The harmonization process would identify the 'Market' from the campaign or media buy name based on the delimiter and position rules specified in the naming conventions. The harmonized 'Market' would then be matched against the classification file and validation list. If a value does not match the validation list, it would return 'Not Valid', and if it's not present in the classification file, it would return 'Unclassified'. Option B is the only table showing the 'Not Valid' category which aligns with the logic specification provided.


Contribute your Thoughts:

Jenelle
1 days ago
I'm going with Option C. The output table should show the values from the Validation List and Classification File, as well as the 'Not Valid' and 'Unclassified' entries.
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Talia
7 days ago
Option B looks the most accurate to me. The harmonized data from the different platforms should be combined into a single table.
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Amos
8 days ago
Hmm, I see your point. But I still think it's table A because of the harmonization process.
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Ora
12 days ago
I believe it might be table B instead.
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Amos
13 days ago
I think the final output will be shown in table A.
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