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Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam - Topic 7 Question 25 Discussion

Posted by Sheridan on Dec 08, 2024 at 09:28 PM

An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click

Formula: Cost / Clicks

Which action should an engineer take to successfully integrate CPC?

Suggested Answer: D

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30 comments · newest first
DI
Dino 11 months ago
Not sure about B, isn’t manual input usually safer?
SA
Sarah 11 months ago
I’m leaning towards A, no need to mess with Aggregation.
TA
Tabetha 12 months ago
Wait, can Datorama really calculate CPC automatically? Sounds off.
EL
Elizabeth 12 months ago
Definitely agree with C, AVG makes sense here.
TA
Tammy 1 year ago
I think option C is the best choice for CPC integration.
DE
Desirae 1 year ago
I’m leaning towards option A because I remember we were told that sometimes you don’t need to change the aggregation, but I’m not completely confident.
KR
Kristel 1 year ago
I practiced a similar question where we had to decide on aggregation methods, and I feel like AVG makes sense for CPC, so maybe option C?
MA
Malcolm 1 year ago
I think option B sounds familiar since Datorama can handle some calculations automatically, but I can't recall if CPC is one of them.
QU
Quentin 1 year ago
I remember we discussed how CPC is calculated, but I'm not sure if we need to set the aggregation to AVG or if it should just stay as is.
PE
Pearlie 1 year ago
This seems straightforward. I'll just populate the logic within a custom measurement and leave the aggregation as the default. No need to change anything else.
LA
Lavonna 1 year ago
I've got a good strategy for this. I'll populate the logic within a custom measurement and set the aggregation to AVG. That way, I can ensure the CPC is calculated correctly.
LA
Lavonda 1 year ago
I'm a bit confused by the options here. Shouldn't Datorama calculate CPC automatically? I'm not sure if I need to do anything with the custom measurement.
NI
Nichelle 1 year ago
Okay, I think I've got this. The formula for CPC is Cost / Clicks, so I'll need to create a custom measurement and set the aggregation to AVG to get the correct result.
LE
Leonora 1 year ago
Hmm, this looks like a tricky one. I'll need to carefully read through the question and the data provided to figure out the best approach.
AV
Avery 2 years ago
I bet the engineer who wrote this question is sitting back and chuckling at all the confused candidates. 'Just let Datorama do its thing,' they're probably saying. Option B it is!
CH
Chantay 1 year ago
↳ replying to Avery
Agreed, option B seems like the simplest solution. Let's not overcomplicate things.
AL
Alex 1 year ago
↳ replying to Avery
Yeah, they probably want us to overthink it. Let's just go with option B and let Datorama handle it.
GR
Graciela 1 year ago
↳ replying to Avery
I think the engineer who wrote this question is definitely having a laugh at our expense.
LO
Louis 2 years ago
Ah, the age-old question: to custom measure or not to custom measure? I'm going with Option B - let Datorama handle the heavy lifting, baby!
HE
Helene 2 years ago
Wait a minute, why would I want to sum the CPC? That doesn't make any sense. Gotta go with Option C to get the average.
JO
Johnathon 1 year ago
↳ replying to Helene
I agree, Option C is the best way to integrate CPC. It's all about setting the aggregation to AVG.
HA
Haydee 1 year ago
↳ replying to Helene
Yeah, summing CPC doesn't really give you useful information. Option C is definitely the right choice.
EM
Emogene 1 year ago
↳ replying to Helene
Option C is the way to go. It's all about getting the average.
RO
Rolande 2 years ago
Custom measurement, huh? I like the sound of that. Let me see, C seems to be the right choice - average that CPC for me, Datorama!
KA
Kassandra 2 years ago
Hmm, looks like we need to calculate CPC. Datorama can do that automatically, so Option B seems like the way to go. No need to overcomplicate things.
PH
Phung 1 year ago
↳ replying to Kassandra
I think Option C might be better to get a more accurate average CPC.
AH
Ahmed 2 years ago
↳ replying to Kassandra
I agree, Option B is the easiest way to go. Let Datorama handle it.
EN
Ena 2 years ago
But setting Aggregation to SUM might skew the data, don't you think?
ST
Stephaine 2 years ago
I disagree, I believe option D is the correct choice.
EN
Ena 2 years ago
I think the engineer should choose option C.
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