Salesforce Exam Marketing Cloud Intelligence Topic 7 Question 25 Discussion

Actual exam question for Salesforce's Marketing Cloud Intelligence exam

Question #: 25
Topic #: 7

[All Marketing Cloud Intelligence Questions]

An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click

Formula: Cost / Clicks

Which action should an engineer take to successfully integrate CPC?

APopulate the logic within a custom measurement. No need to change Aggregation.

BUnmap it, as Datorama will calculate it automatically.

CPopulate the logic within a custom measurement. Set Aggregation to AVG.

DPopulate the logic within a custom measurement. Set Aggregation to SUM.

Show Suggested Answer

Suggested Answer: D

by Sheridan at Dec 08, 2024, 09:28 PM

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2 days ago

Hmm, looks like we need to calculate CPC. Datorama can do that automatically, so Option B seems like the way to go. No need to overcomplicate things.

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9 days ago

But setting Aggregation to SUM might skew the data, don't you think?

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12 days ago

I disagree, I believe option D is the correct choice.

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14 days ago

I think the engineer should choose option C.

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