Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam - Topic 7 Question 25 Discussion

Actual exam question for Salesforce's Marketing Cloud Intelligence Accredited Professional (AP-215) exam

Question #: 25
Topic #: 7

[All Marketing Cloud Intelligence Accredited Professional (AP-215) Questions]

An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click

Formula: Cost / Clicks

Which action should an engineer take to successfully integrate CPC?

APopulate the logic within a custom measurement. No need to change Aggregation.

BUnmap it, as Datorama will calculate it automatically.

CPopulate the logic within a custom measurement. Set Aggregation to AVG.

DPopulate the logic within a custom measurement. Set Aggregation to SUM.

Show Suggested Answer

Suggested Answer: D

by Sheridan at Dec 08, 2024, 09:28 PM

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Dino

3 months ago

Not sure about B, isn’t manual input usually safer?

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Sarah

3 months ago

I’m leaning towards A, no need to mess with Aggregation.

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Tabetha

3 months ago

Wait, can Datorama really calculate CPC automatically? Sounds off.

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Elizabeth

4 months ago

Definitely agree with C, AVG makes sense here.

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Tammy

4 months ago

I think option C is the best choice for CPC integration.

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Desirae

4 months ago

I’m leaning towards option A because I remember we were told that sometimes you don’t need to change the aggregation, but I’m not completely confident.

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Kristel

4 months ago

I practiced a similar question where we had to decide on aggregation methods, and I feel like AVG makes sense for CPC, so maybe option C?

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Malcolm

4 months ago

I think option B sounds familiar since Datorama can handle some calculations automatically, but I can't recall if CPC is one of them.

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Quentin

5 months ago

I remember we discussed how CPC is calculated, but I'm not sure if we need to set the aggregation to AVG or if it should just stay as is.

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Pearlie

5 months ago

This seems straightforward. I'll just populate the logic within a custom measurement and leave the aggregation as the default. No need to change anything else.

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Lavonna

5 months ago

I've got a good strategy for this. I'll populate the logic within a custom measurement and set the aggregation to AVG. That way, I can ensure the CPC is calculated correctly.

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Lavonda

5 months ago

I'm a bit confused by the options here. Shouldn't Datorama calculate CPC automatically? I'm not sure if I need to do anything with the custom measurement.

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Nichelle

5 months ago

Okay, I think I've got this. The formula for CPC is Cost / Clicks, so I'll need to create a custom measurement and set the aggregation to AVG to get the correct result.

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Leonora

5 months ago

Hmm, this looks like a tricky one. I'll need to carefully read through the question and the data provided to figure out the best approach.

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Avery

10 months ago

I bet the engineer who wrote this question is sitting back and chuckling at all the confused candidates. 'Just let Datorama do its thing,' they're probably saying. Option B it is!

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