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Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam - Topic 3 Question 39 Discussion

Posted by Santos on Nov 24, 2025 at 04:42 AM

What is the relationship between ''Media Buy Key'' and ''Campaign Key''?

Suggested Answer: A

Typically, 'Campaign Key' is a unique identifier for a specific marketing campaign, while 'Media Buy Key' refers to the purchases of advertising space associated with that campaign. A campaign can have multiple media buys, so the relationship is many-to-one, with many media buys (Media Buy Keys) associated with a single campaign (Campaign Key).


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30 comments · newest first
LI
Lina 7 months ago
Yeah, A is the best choice. It reflects real-world scenarios.
CE
Celia 7 months ago
D seems too strict. One-to-one doesn’t apply here.
MI
Mindy 7 months ago
I feel like A is clearer. Campaigns usually direct multiple buys.
RO
Ronnie 7 months ago
But what about B? Many-to-many could also fit.
KR
Kris 7 months ago
I agree, A makes sense. Campaigns often have various media buys.
BR
Brice 7 months ago
I’m not sure about this, seems too simple.
MI
Mitzie 8 months ago
Totally agree with A! Makes sense.
RI
Ria 8 months ago
Wait, is it really that straightforward?
MA
Margart 8 months ago
I thought it was one-to-many, but I guess not.
DE
Denny 9 months ago
A) Many-to-one is correct!
TI
Tien 9 months ago
Haha, I bet the answer is B. Many-to-many, just to confuse us all.
NI
Nickole 9 months ago
D. One-to-one? Really? That's just silly.
FI
Filiberto 9 months ago
Definitely C. One-to-many, that's how it works in the real world.
BE
Bettina 9 months ago
I feel like it could be one-to-one, but that doesn't seem right based on what I studied. I lean towards option A, but I’m not completely confident.
VI
Vi 9 months ago
I practiced a question similar to this, and I think it was about how one media buy can be linked to multiple campaigns. So maybe option C?
JO
Johana 10 months ago
I'm not entirely sure, but I remember something about campaigns being able to target multiple media buys. Could it be many-to-many?
AU
Audrie 10 months ago
I think the relationship is many-to-one, like how one campaign can have multiple media buys. That seems to fit with option A.
MI
Mitzie 10 months ago
I'm a bit confused by the wording of the question. Let me re-read it and see if I can figure out the relationship.
LE
Lewis 10 months ago
This seems straightforward. I'm confident the answer is A.
AR
Arlette 10 months ago
The key is to understand how the data is structured. I'm leaning towards option A, but I want to double-check my reasoning.
AL
Aliza 10 months ago
I think it's A. One Campaign Key can have multiple Media Buy Keys.
EL
Eliz 11 months ago
I think the answer is A. Many-to-one makes the most sense in this context.
CA
Casie 11 months ago
B. Many-to-many seems like the correct relationship here.
RE
Ressie 11 months ago
Hmm, I'm not sure about this one. I'll have to think it through carefully.
CI
Ciara 12 months ago
I think this is a many-to-one relationship, where one Campaign Key has many Media Buy Keys.
JA
Jamal 6 months ago
↳ replying to Ciara
Yeah, A fits perfectly with how campaigns work.
AL
Alethea 6 months ago
↳ replying to Ciara
Makes sense, one campaign can have various media buys.
LE
Lelia 6 months ago
↳ replying to Ciara
I think A is the best choice here.
AN
Andra 11 months ago
↳ replying to Ciara
I agree, it seems like a many-to-one relationship.
EL
Elza 11 months ago
↳ replying to Ciara
Definitely, one Campaign Key can manage multiple Media Buy Keys.
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