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Salesforce Exam Marketing Cloud Intelligence Topic 3 Question 10 Discussion

Actual exam question for Salesforce's Marketing Cloud Intelligence exam
Question #: 10
Topic #: 3
[All Marketing Cloud Intelligence Questions]

Your client has provided sample files of their data from the following data sources:

Google Campaign Manager

Below are the requirements from the client and additional information:

* The sources are linked to each other by shared Media Buy names.

* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

* The source of truth for cost is Google DV360

Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?

Show Suggested Answer Hide Answer
Suggested Answer: B

by Helaine at Jun 01, 2024, 08:31 AM

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Gregg
19 days ago
I believe option A) Unmap 'Cost' in Google DV360 is the correct action to take in this scenario.
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Gladis
21 days ago
I agree with Omer. Setting Google DV360 as the source of truth for Cost is crucial for accurate reporting.
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Omer
23 days ago
I think we need to unmap 'Cost' in Google DV360 to meet the client's requirement.
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Brynn
25 days ago
I think the correct answer is C. It makes sense to set the 'Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360 to ensure the cost data from DV360 is used as the source of truth.
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Ellen
5 days ago
No, the client specifically wants to see the campaign/site values from Google CM, not DV360.
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Huey
6 days ago
But wouldn't unmaping 'Cost' in Google Campaign Manager also be necessary?
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Merilyn
10 days ago
I agree, setting 'Update Attributes and Hierarchies' for Google DV360 makes sense.
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