Salesforce Exam Marketing Cloud Intelligence Topic 2 Question 15 Discussion

Actual exam question for Salesforce's Marketing Cloud Intelligence exam

Question #: 15
Topic #: 2

[All Marketing Cloud Intelligence Questions]

A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:

Date --- Day

Media Buy Key --- Media Buy Key

Campaign Name --- Campaign Name

Campaign Group -. Campaign Custom Attribute 01

Clicks ---> Clicks

Media Cost ---> Media Cost

Campaign Planned Clicks ---> Delivery Custom Metric 01

The client would like to have a "Campaign Planned Clicks" measurement.

This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:

For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).

In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

AOption 2

BOption 5

COption 3

DOption 4

EOption 1

Show Suggested Answer

Suggested Answer: B, C

by Alberta at Aug 02, 2024, 04:23 PM

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Rozella

7 days ago

Hah, Option 2 and Option 5? Seriously? Those options are about as useful as a chocolate teapot. The client wants the 'Campaign Planned Clicks' per Campaign, not the total. Gotta love it when the answers are so obvious, am I right?

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Shawn

11 days ago

This is a tricky one, but I'm pretty sure Option 2 and Option 5 are the culprits. I mean, who would even think of summing up the 'Campaign Planned Clicks' by Media Buy Key? That's just not what the client wants. They want it per Campaign, simple as that.

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Elly

15 days ago

I think Option 3 and Option 4 are the way to go. They seem to be the only ones that can calculate the 'Campaign Planned Clicks' per Campaign. I'm not sure why anyone would even consider Option 2 or Option 5, they're clearly not what the client is looking for.

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Levi

16 days ago

Option 2 and Option 5 will definitely give me a false result. The client wants the 'Campaign Planned Clicks' value per Campaign, not the total sum by the number of Media Buy keys. Those options don't seem to address that requirement.

upvoted 0 times

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