Discuss Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam Topic 2 Question 15

A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:

Date --- Day

Media Buy Key --- Media Buy Key

Campaign Name --- Campaign Name

Campaign Group -. Campaign Custom Attribute 01

Clicks ---> Clicks

Media Cost ---> Media Cost

Campaign Planned Clicks ---> Delivery Custom Metric 01

The client would like to have a "Campaign Planned Clicks" measurement.

This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:

For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).

In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

Suggested Answer: B, C

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29 comments · newest first

Hyman 11 months ago

Option 1 seems solid, but I’m not convinced about the others.

Kanisha 11 months ago

I think Option 3 could also be misleading.

Aja 12 months ago

Wait, are we sure about Option 5? Seems off to me.

Kirk 12 months ago

Totally agree, those options just don't add up.

Rosamond 1 year ago

Looks like Option 2 and Option 5 are the ones to avoid.

Alberta 1 year ago

I remember we talked about how using the wrong aggregation method could skew the results. I think Option 4 could be problematic too.

Lourdes 1 year ago

I feel like Option 2 might be one of the false results, but I can't quite recall the reasoning behind it.

Rodolfo 1 year ago

I think I saw a similar question in our practice set where we had to identify which options would miscalculate totals. I’m a bit unsure about Option 5 though.

Gayla 1 year ago

I remember we discussed how aggregating metrics can lead to misleading results, especially if we don't account for unique identifiers.

Mira 1 year ago

I feel pretty confident about this one. The key is understanding how the data is structured and the intended outcome for the "Campaign Planned Clicks" metric. I think I can eliminate a couple of the options pretty quickly.

Solange 1 year ago

This is a good test of my ability to analyze data structures and think critically about different solutions. I'll need to be methodical in my approach to ensure I identify the right options.

Marshall 1 year ago

Okay, I think I've got a handle on this. I'll need to focus on understanding how the "Campaign Planned Clicks" value is calculated and which options might not properly capture that.

Lawana 1 year ago

Hmm, I'm a bit confused by the different approaches outlined here. I'll need to think through each one step-by-step to understand how they work and which ones might not give the desired outcome.

Francine 1 year ago

This looks like a tricky one. I'll need to carefully review the data mapping and the different options to determine which ones will yield false results.

Tennie 1 year ago

I'm pretty confident that option B is the correct answer. The `find` command with the `-type f` and `-name` flags should give us the count we need.

Glynda 1 year ago

I remember discussing the t-distribution, and I want to say it's 2.365 for a 95% confidence level. Just not 100% positive.

Rozella 2 years ago

Hah, Option 2 and Option 5? Seriously? Those options are about as useful as a chocolate teapot. The client wants the 'Campaign Planned Clicks' per Campaign, not the total. Gotta love it when the answers are so obvious, am I right?

Shaniqua 1 year ago

↳ replying to Rozella

Let's focus on finding the correct approach to get the desired measurement for the client.

Wilda 2 years ago

↳ replying to Rozella

It's frustrating when the answers are so obvious, but at least we can eliminate those two options.

Miriam 2 years ago

↳ replying to Rozella

The client clearly wants the 'Campaign Planned Clicks' per Campaign, not the total sum.

Corinne 2 years ago

↳ replying to Rozella

I know right? Option 2 and Option 5 are definitely not the way to go.

Shawn 2 years ago

This is a tricky one, but I'm pretty sure Option 2 and Option 5 are the culprits. I mean, who would even think of summing up the 'Campaign Planned Clicks' by Media Buy Key? That's just not what the client wants. They want it per Campaign, simple as that.

Shizue 1 year ago

↳ replying to Shawn

Definitely, Option 2 and Option 5 don't make sense. The client specifically wants the 'Campaign Planned Clicks' value per Campaign, not by Media Buy Key.

Shizue 1 year ago

↳ replying to Shawn

I agree, Option 2 and Option 5 seem to be the incorrect choices. Summing up 'Campaign Planned Clicks' by Media Buy Key doesn't align with the client's request.

Elly 2 years ago

I think Option 3 and Option 4 are the way to go. They seem to be the only ones that can calculate the 'Campaign Planned Clicks' per Campaign. I'm not sure why anyone would even consider Option 2 or Option 5, they're clearly not what the client is looking for.

Levi 2 years ago

Option 2 and Option 5 will definitely give me a false result. The client wants the 'Campaign Planned Clicks' value per Campaign, not the total sum by the number of Media Buy keys. Those options don't seem to address that requirement.

Cornell 2 years ago

I'm not sure, but I think Option 1 might also be a potential false result.

Rima 2 years ago

I disagree, I believe Option 3 and Option 4 are the ones that will give a false result.

Gwenn 2 years ago

I think Option 2 and Option 5 will yield a false result.

Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam - Topic 2 Question 15 Discussion