Salesforce Exam Marketing Cloud Intelligence Accredited Professional (AP-215) Topic 10 Question 36 Discussion

In Marketing Cloud Intelligence, data stream types are templates that define how data should be structured within the system. Each data stream type:

B . Includes at least one entity, which is a fundamental component of the data stream and represents a collection of related data points.

D . Has its own main entity, which is the primary focus of that particular data stream type and serves as the central point of reference for the associated data.

E . Contains its own unique set of measurements that are specific to the type of data being captured within that stream. These measurements represent quantitative data that can be analyzed within the context of the main entity and other dimensions present in the data stream.

A is incorrect because not every data stream type includes the Media Buy entity---this is specific to certain types of advertising data streams. C is incorrect because not all data stream types share at least one mutual measurement; measurements are typically unique to the data stream's focus and purpose.