MENU
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
Suggested Answer: B
Get Premium Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Questions
as Interactive Web-Based Practice Test or PDF
Real Exam Format
Detailed Explanations
Instant Access
Get Your Practice Test
33 comments · newest first
TE
Tequila
11 months ago
Path Optimizer seems like a solid option as well.
EL
Eliseo
11 months ago
Wait, is Einstein Engagement Scoring really that effective?
VI
Viva
12 months ago
I’m not so sure, Google Analytics Audience has its perks too.
FE
Felicitas
12 months ago
Definitely agree, it really helps with targeting!
CA
Carey
1 year ago
I think Einstein Engagement Scoring is the best choice.
YE
Yesenia
1 year ago
I have a vague memory of Einstein Engagement Scoring being used for this kind of situation, but I’m torn between that and Google Analytics.
LA
Lavelle
1 year ago
Path Optimizer sounds familiar, but I can't recall if it really helps with targeting loyal customers specifically.
ST
Stevie
1 year ago
I remember practicing a question about audience targeting, and Google Analytics Audience seemed relevant, but I feel like it might not be specific enough for loyal subscribers.
MA
Matthew
1 year ago
I think Einstein Engagement Scoring might be the right choice since it focuses on subscriber behavior and loyalty, but I'm not entirely sure.
ED
Edgar
1 year ago
Path Optimizer? I'm not sure that's the right tool for this scenario. I'd go with Google Analytics Audience or Einstein Engagement Scoring.
OC
Octavio
1 year ago
Based on the question, I think Einstein Engagement Scoring would be the way to go. It seems designed for identifying and targeting the most engaged users.
WA
Wayne
1 year ago
I'm a bit confused on this one. I'm not sure which tool would be the most effective for targeting loyal subscribers.
TA
Tayna
1 year ago
Okay, let's see. I'm pretty sure Google Analytics Audience would be the best choice here to target loyal subscribers.
HO
Hoa
1 year ago
Hmm, this one seems tricky. I'll need to think through the different options carefully.
MA
Martina
1 year ago
This seems like a clear case of data exfiltration. The daily outbound email to a non-company address is a red flag that needs to be investigated further.
YU
Yun
1 year ago
Hmm, this looks like a tricky one. I'll need to carefully read through the details and think about the requirements.
LE
Leonida
1 year ago
I'm confident the answer is B. The authority for external audits comes from the quality standard the company is being assessed against, not their own internal procedures or contracts.
CH
Cherilyn
1 year ago
I practiced a similar question and think it's definitely warm sites, but I keep second-guessing myself.
ME
Merissa
2 years ago
Option A, Path Optimizer, is the way to go. It's the path of least resistance, if you ask me.
NA
Nathalie
2 years ago
Einstein Engagement Scoring might provide more in-depth insights into subscriber loyalty.
LA
Latia
2 years ago
I think Google Analytics Audience could also be helpful in targeting loyal subscribers.
RE
Reynalda
2 years ago
I agree, Path Optimizer seems like the most efficient choice.
RE
Refugia
2 years ago
Hmm, I'm torn between B and C. Maybe NTO should just ask their subscribers to wear a loyalty tracker bracelet, that would make things easy.
LE
Leila
2 years ago
B is the way to go. Gotta love those Google Analytics tools, they make targeting a breeze.
IS
Isidra
2 years ago
I think we all can benefit from using Google Analytics Audience for targeting our loyal subscribers.
AN
Anthony
2 years ago
I agree, Google Analytics Audience is a game changer for reaching loyal subscribers.
LE
Lemuel
2 years ago
B is definitely the best option. Google Analytics Audience is so helpful for targeting.
AS
Ashley
2 years ago
I agree, Google Analytics Audience is a game changer for reaching loyal subscribers.
ON
Ona
2 years ago
B is definitely the best choice. Google Analytics Audience is so helpful for targeting.
YO
Youlanda
2 years ago
I'd go with C. Einstein Engagement Scoring sounds like a powerful tool that can help NTO identify their most engaged subscribers.
VI
Virgie
2 years ago
I think Google Analytics Audience could also be useful in targeting loyal subscribers.
HE
Herschel
2 years ago
I agree, Einstein Engagement Scoring seems like the best option.
QU
Queen
3 years ago
Option B seems like the obvious choice here. With Google Analytics Audience, NTO can segment their subscribers and target the most loyal ones.