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A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
Suggested Answer: D
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12 comments · newest first
KA
Kassandra
12 months ago
A scheduled automation is a solid choice, but B is better for accuracy.
ON
Ona
12 months ago
Wait, can you really update a million records that often? Sounds risky!
MA
Margarita
12 months ago
C seems excessive, every 15 minutes? Not sure that's necessary.
SH
Shawnna
1 year ago
Definitely agree with B! Nightly updates are efficient.
JA
Jarod
1 year ago
I think option B makes the most sense for keeping data fresh.
VI
Vince
1 year ago
I’m leaning towards option A, but I recall that importing all subscribers might not be efficient for daily campaigns.
KA
Katina
1 year ago
I feel like a file drop automation could be useful, but I’m not confident if it’s the best choice for a million subscribers.
DO
Dong
1 year ago
I think option B sounds familiar; we practiced something similar about updating records nightly.
DA
Danilo
1 year ago
I remember we discussed the importance of keeping data current, but I'm not sure if every 15 minutes is really necessary.
FR
France
1 year ago
This seems straightforward. I'm pretty confident I know the right answer here.
NI
Nidia
1 year ago
I remember something about total throughput being important in network profiling. Wasn't it in one of the practice tests?
ET
Ettie
1 year ago
Okay, I remember that ESS is used extensively by Fusion Applications, so it's likely well-tested and reliable. That's a good point to keep in mind.