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Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam - Topic 9 Question 26 Discussion

A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.Which strategy should be used?
D) Double Opt-In
A) Website Signups
B) List Detective
C) Single Opt-In

Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam - Topic 9 Question 26 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) exam
Question #: 26
Topic #: 9
[All Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Questions]

A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.

Which strategy should be used?

Show Suggested Answer Hide Answer
Suggested Answer: D

by Erick at May 05, 2022, 02:29 PM

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Tracie
10 months ago
Single Opt-In seems easier, but is it really effective long-term?
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Ashanti
10 months ago
Really? I doubt people will go through the extra step for Double Opt-In.
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Twana
10 months ago
Double Opt-In is the best way to ensure quality leads!
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Renea
11 months ago
I think List Detective could help clean up the existing list.
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Myrtie
11 months ago
Website signups are a good way to gather valid emails!
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Coleen
11 months ago
I’m a bit confused about the difference between single and double opt-in. Wouldn't single opt-in just lead to more invalid emails?
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Shasta
11 months ago
I feel like we practiced a question similar to this, and I think website signups could be a good way to gather more accurate emails.
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Dudley
11 months ago
I’m not entirely sure, but I think double opt-in could reduce bounces since it confirms the email is valid before adding it to the list.
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Benedict
11 months ago
I remember we discussed the importance of validating email addresses before sending out campaigns. I think List Detective might help with that.
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Paz
11 months ago
I'm a bit confused by the wording of this question. It's covering a lot of different concepts, and I'm not sure I fully understand the distinctions between them. I'll have to review my notes and try to reason through this.
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Tu
11 months ago
I feel pretty confident that a Workflow rule is the way to go here. That will allow us to automate the phone number deletion whenever the DoNotCall checkbox is checked, without requiring any additional user action.
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Karon
11 months ago
Storing sensitive information in a data safe seems like it could be a good preventive measure, but I'm not 100% confident on that.
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