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A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?
Suggested Answer: D
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12 comments · newest first
TR
Tracie
12 months ago
Single Opt-In seems easier, but is it really effective long-term?
AS
Ashanti
12 months ago
Really? I doubt people will go through the extra step for Double Opt-In.
TW
Twana
12 months ago
Double Opt-In is the best way to ensure quality leads!
RE
Renea
1 year ago
I think List Detective could help clean up the existing list.
MY
Myrtie
1 year ago
Website signups are a good way to gather valid emails!
CO
Coleen
1 year ago
I’m a bit confused about the difference between single and double opt-in. Wouldn't single opt-in just lead to more invalid emails?
SH
Shasta
1 year ago
I feel like we practiced a question similar to this, and I think website signups could be a good way to gather more accurate emails.
DU
Dudley
1 year ago
I’m not entirely sure, but I think double opt-in could reduce bounces since it confirms the email is valid before adding it to the list.
BE
Benedict
1 year ago
I remember we discussed the importance of validating email addresses before sending out campaigns. I think List Detective might help with that.
PA
Paz
1 year ago
I'm a bit confused by the wording of this question. It's covering a lot of different concepts, and I'm not sure I fully understand the distinctions between them. I'll have to review my notes and try to reason through this.
TU
Tu
1 year ago
I feel pretty confident that a Workflow rule is the way to go here. That will allow us to automate the phone number deletion whenever the DoNotCall checkbox is checked, without requiring any additional user action.
KA
Karon
1 year ago
Storing sensitive information in a data safe seems like it could be a good preventive measure, but I'm not 100% confident on that.