Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 9 Question 26 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam

Question #: 26
Topic #: 9

[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.

Which strategy should be used?

AWebsite Signups

BList Detective

CSingle Opt-In

DDouble Opt-In

Show Suggested Answer

Suggested Answer: D

by Erick at May 05, 2022, 02:29 PM

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Tracie

4 months ago

Single Opt-In seems easier, but is it really effective long-term?

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Ashanti

4 months ago

Really? I doubt people will go through the extra step for Double Opt-In.

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Twana

4 months ago

Double Opt-In is the best way to ensure quality leads!

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Renea

4 months ago

I think List Detective could help clean up the existing list.

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Myrtie

4 months ago

Website signups are a good way to gather valid emails!

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Coleen

5 months ago

I’m a bit confused about the difference between single and double opt-in. Wouldn't single opt-in just lead to more invalid emails?

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Shasta

5 months ago

I feel like we practiced a question similar to this, and I think website signups could be a good way to gather more accurate emails.

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Dudley

5 months ago

I’m not entirely sure, but I think double opt-in could reduce bounces since it confirms the email is valid before adding it to the list.

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Benedict

5 months ago

I remember we discussed the importance of validating email addresses before sending out campaigns. I think List Detective might help with that.

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Paz

5 months ago

I'm a bit confused by the wording of this question. It's covering a lot of different concepts, and I'm not sure I fully understand the distinctions between them. I'll have to review my notes and try to reason through this.

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Tu

5 months ago

I feel pretty confident that a Workflow rule is the way to go here. That will allow us to automate the phone number deletion whenever the DoNotCall checkbox is checked, without requiring any additional user action.

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Karon

5 months ago

Storing sensitive information in a data safe seems like it could be a good preventive measure, but I'm not 100% confident on that.

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