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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 8 Question 40 Discussion

Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.Which three strategies would improve their email deliverabihty?Choose 3 answers
A) Exclude old or inactive email addresses. and D) Encourage subscribers to add the company's sending domain to their contacts. and E) Authenticate email sending to distinguish it from spammers.
B) Ensure the spam complaint rate is between 1% and 3%.
C) Purchase lists from companies that guarantee users have opted in.

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 8 Question 40 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam
Question #: 40
Topic #: 8
[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.

Which three strategies would improve their email deliverabihty?

Choose 3 answers

Show Suggested Answer Hide Answer
Suggested Answer: A, D, E

by Cecilia at May 07, 2022, 09:17 PM

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Chantay
9 months ago
Adding the domain to contacts is a great tip!
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Nelida
9 months ago
Authenticating emails is super important for deliverability!
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Quentin
9 months ago
Wait, purchasing lists? That sounds risky...
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Terina
9 months ago
Totally agree, that helps clean up the list!
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Terry
9 months ago
Excluding old or inactive addresses is a must!
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Buck
9 months ago
I recall that spam complaint rates should be kept low, but I thought the ideal rate was below 1%. I wonder if 1% to 3% is acceptable for deliverability.
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Viki
9 months ago
Encouraging subscribers to add the sending domain to their contacts sounds familiar. I feel like that could help, but I’m not entirely sure how much impact it really has.
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Jodi
9 months ago
I remember practicing a question about email authentication. I think option E about authenticating email sending is crucial to improve deliverability.
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Shaun
10 months ago
I think excluding old or inactive email addresses is definitely a good strategy. It makes sense to keep the list clean, but I'm not sure if it's the only thing we should focus on.
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Launa
10 months ago
Alright, let me think this through step-by-step. The question is asking about the object with the Priority field, and the options are Price Book, Entitlement Policy, Buyer Group, and Buyer Group Price Book. I'm going to carefully consider each one and eliminate the options that don't make sense.
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Fletcher
10 months ago
Hmm, I'm a bit unsure about this one. I know the Service Catalogue includes details about the services, but I'm not sure which of these options best describes the specific information it contains.
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Ty
10 months ago
I think I remember we discussed the importance of cost-cutting in POS products, but I'm not sure if that's the only factor.
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Nickolas
10 months ago
Hmm, this seems straightforward. I'll start by carefully reading the question and options to understand what it's asking.
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