Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 8 Question 40 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam

Question #: 40
Topic #: 8

[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.

Which three strategies would improve their email deliverabihty?

Choose 3 answers

AExclude old or inactive email addresses.

BEnsure the spam complaint rate is between 1% and 3%.

CPurchase lists from companies that guarantee users have opted in.

DEncourage subscribers to add the company's sending domain to their contacts.

EAuthenticate email sending to distinguish it from spammers.

Show Suggested Answer

Suggested Answer: A, D, E

by Cecilia at May 07, 2022, 09:17 PM

Limited Time Offer

25%

Off

Get Premium Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Chantay

4 months ago

Adding the domain to contacts is a great tip!

upvoted 0 times

...

Nelida

4 months ago

Authenticating emails is super important for deliverability!

upvoted 0 times

...

Quentin

4 months ago

Wait, purchasing lists? That sounds risky...

upvoted 0 times

...

Terina

4 months ago

Totally agree, that helps clean up the list!

upvoted 0 times

...

Terry

4 months ago

Excluding old or inactive addresses is a must!

upvoted 0 times

...

Buck

5 months ago

I recall that spam complaint rates should be kept low, but I thought the ideal rate was below 1%. I wonder if 1% to 3% is acceptable for deliverability.

upvoted 0 times

...

Viki

5 months ago

Encouraging subscribers to add the sending domain to their contacts sounds familiar. I feel like that could help, but I’m not entirely sure how much impact it really has.

upvoted 0 times

...

Jodi

5 months ago

I remember practicing a question about email authentication. I think option E about authenticating email sending is crucial to improve deliverability.

upvoted 0 times

...

Shaun

5 months ago

I think excluding old or inactive email addresses is definitely a good strategy. It makes sense to keep the list clean, but I'm not sure if it's the only thing we should focus on.

upvoted 0 times

...

Launa

5 months ago

Alright, let me think this through step-by-step. The question is asking about the object with the Priority field, and the options are Price Book, Entitlement Policy, Buyer Group, and Buyer Group Price Book. I'm going to carefully consider each one and eliminate the options that don't make sense.

upvoted 0 times

...

Fletcher

5 months ago

Hmm, I'm a bit unsure about this one. I know the Service Catalogue includes details about the services, but I'm not sure which of these options best describes the specific information it contains.

upvoted 0 times

...

Ty

5 months ago

I think I remember we discussed the importance of cost-cutting in POS products, but I'm not sure if that's the only factor.

upvoted 0 times

...

Nickolas

5 months ago

Hmm, this seems straightforward. I'll start by carefully reading the question and options to understand what it's asking.

upvoted 0 times

...