Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 8 Question 22 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam

Question #: 22
Topic #: 8

[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

AEngagement Split

BFilter Activity

CDecision Split

DRandom Split

Show Suggested Answer

Suggested Answer: A

by Sharika at May 08, 2022, 05:53 PM

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Ruthann

5 months ago

Random Split seems pointless for this scenario, right?

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Ryan

6 months ago

Wait, can you really customize emails that much? Sounds cool!

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Nancey

6 months ago

I’m not so sure about that, wouldn’t a Filter Activity work better?

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Dick

6 months ago

Definitely agree, it allows for tailored paths based on clicks.

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Ariel

6 months ago

I think the Decision Split is the way to go!

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Stefania

6 months ago

Random Split doesn't seem relevant since we want to direct users based on their clicks, so I guess it's between Decision Split and Engagement Split.

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Lizbeth

6 months ago

I feel like I practiced a question similar to this, and it was about using Filter Activity to segment users, but that doesn't seem to fit here.

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Georgeanna

6 months ago

I'm not entirely sure, but I remember something about Engagement Split being used for tracking engagement levels.

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Rikki

7 months ago

I think the Decision Split might be the right choice since it allows for different paths based on user actions, like clicks.

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Tamar

7 months ago

I'm a bit confused by the UltraWarm and cold storage node options. I'll need to research those features of Amazon OpenSearch Service to understand how they could be leveraged in this scenario.

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Jodi

7 months ago

I'm not too confident about this one. Making a form pane read-only seems like it could work, but I'm not sure if that's the best solution. I'll have to think it through and maybe ask the instructor for some guidance.

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Andra

7 months ago

I'm not so sure about this one. I remember something about the AccessKey, but it might not be correct here.

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