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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 8 Question 22 Discussion

Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
A) Engagement Split
B) Filter Activity
C) Decision Split
D) Random Split

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 8 Question 22 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam
Question #: 22
Topic #: 8
[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

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Suggested Answer: A

by Sharika at May 08, 2022, 05:53 PM

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Ruthann
7 months ago
Random Split seems pointless for this scenario, right?
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Ryan
7 months ago
Wait, can you really customize emails that much? Sounds cool!
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Nancey
7 months ago
I’m not so sure about that, wouldn’t a Filter Activity work better?
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Dick
8 months ago
Definitely agree, it allows for tailored paths based on clicks.
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Ariel
8 months ago
I think the Decision Split is the way to go!
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Stefania
8 months ago
Random Split doesn't seem relevant since we want to direct users based on their clicks, so I guess it's between Decision Split and Engagement Split.
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Lizbeth
8 months ago
I feel like I practiced a question similar to this, and it was about using Filter Activity to segment users, but that doesn't seem to fit here.
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Georgeanna
8 months ago
I'm not entirely sure, but I remember something about Engagement Split being used for tracking engagement levels.
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Rikki
8 months ago
I think the Decision Split might be the right choice since it allows for different paths based on user actions, like clicks.
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Tamar
8 months ago
I'm a bit confused by the UltraWarm and cold storage node options. I'll need to research those features of Amazon OpenSearch Service to understand how they could be leveraged in this scenario.
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Jodi
8 months ago
I'm not too confident about this one. Making a form pane read-only seems like it could work, but I'm not sure if that's the best solution. I'll have to think it through and maybe ask the instructor for some guidance.
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Andra
8 months ago
I'm not so sure about this one. I remember something about the AccessKey, but it might not be correct here.
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