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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 7 Question 65 Discussion

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
C) Ensure preferred channel is available in subscriber data.
A) Send both email and SMS to ensure subscribers get NTO's messages.
B) Create one Entry Source for each messaging channel.

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 7 Question 65 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam
Question #: 65
Topic #: 7
[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

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Suggested Answer: C

by Dorthy at Mar 28, 2023, 10:51 PM

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Arlie
8 months ago
A is a bad idea, it could annoy subscribers!
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Tashia
9 months ago
Totally agree with C! It's all about preference!
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Hershel
9 months ago
Wait, can they really send both? That seems off.
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Ressie
9 months ago
B makes more sense, one entry for each channel!
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Trina
9 months ago
C is the way to go! Gotta respect their choice.
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Laquanda
9 months ago
I believe ensuring the preferred channel is available in subscriber data is crucial. It aligns with best practices we covered, but I can't recall if it was specifically mentioned for welcome series.
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Muriel
9 months ago
I’m a bit confused about whether sending both email and SMS is the right move. It seems like it could annoy subscribers who only opted in for one method.
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Florencia
9 months ago
I remember a practice question where we had to choose between sending messages through different channels. I feel like creating one Entry Source for each channel could be a good approach, but I'm not entirely sure.
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Brandon
10 months ago
I think we discussed something about respecting the opt-in method in our last study session. It might be important to check the preferred channel.
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Louis
10 months ago
Hmm, I'm a bit unsure about this one. Is it the Rack Management Controller (RMC) that's needed, or the BMC? I'll have to review the HPE OneView documentation to be sure.
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Tequila
10 months ago
This seems like a straightforward question about the importance of documenting customer success. I think the best answer is A - to provide awareness of the value achieved by the customer's purchased solution.
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Glenna
10 months ago
Revising the information security program seems like it could be a good comprehensive solution, but I'll need to consider the other options as well.
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