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Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
Suggested Answer: C
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12 comments · newest first
AR
Arlie
12 months ago
A is a bad idea, it could annoy subscribers!
TA
Tashia
12 months ago
Totally agree with C! It's all about preference!
HE
Hershel
12 months ago
Wait, can they really send both? That seems off.
RE
Ressie
1 year ago
B makes more sense, one entry for each channel!
TR
Trina
1 year ago
C is the way to go! Gotta respect their choice.
LA
Laquanda
1 year ago
I believe ensuring the preferred channel is available in subscriber data is crucial. It aligns with best practices we covered, but I can't recall if it was specifically mentioned for welcome series.
MU
Muriel
1 year ago
I’m a bit confused about whether sending both email and SMS is the right move. It seems like it could annoy subscribers who only opted in for one method.
FL
Florencia
1 year ago
I remember a practice question where we had to choose between sending messages through different channels. I feel like creating one Entry Source for each channel could be a good approach, but I'm not entirely sure.
BR
Brandon
1 year ago
I think we discussed something about respecting the opt-in method in our last study session. It might be important to check the preferred channel.
LO
Louis
1 year ago
Hmm, I'm a bit unsure about this one. Is it the Rack Management Controller (RMC) that's needed, or the BMC? I'll have to review the HPE OneView documentation to be sure.
TE
Tequila
1 year ago
This seems like a straightforward question about the importance of documenting customer success. I think the best answer is A - to provide awareness of the value achieved by the customer's purchased solution.
GL
Glenna
1 year ago
Revising the information security program seems like it could be a good comprehensive solution, but I'll need to consider the other options as well.