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Which method of storing subscriber information allows a company to do extensive
external audience segmentation including additional 1:1 subscriber data the company
wants for a send, and to import the data quickly?
Suggested Answer: B
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12 comments · newest first
BE
Bethanie
12 months ago
Hmm, I’m not convinced. What’s wrong with using Lists?
LU
Luann
12 months ago
Totally agree, Data Extensions are the way to go!
DO
Dorthy
12 months ago
Wait, are we sure about that? I thought Active Audiences had more features.
OZ
Ozell
1 year ago
I think Lists can work too, but not as flexible.
NI
Nickolas
1 year ago
Definitely Data Extensions for that!
NO
Novella
1 year ago
Active Audiences sounds familiar, but I don't recall it being used for extensive segmentation like Data Extensions can.
TE
Terrilyn
1 year ago
I’m a bit confused about the difference between Lists and Data Extensions. I think Data Extensions is the right answer, but I could be wrong.
JA
Jackie
1 year ago
I remember practicing with lists and data extensions, but I feel like Data Extensions are more suited for extensive segmentation.
AL
Alease
1 year ago
I think it might be Data Extensions since they allow for more complex data structures, but I'm not entirely sure.
HO
Honey
1 year ago
This seems like a tricky question. I'll need to think carefully about the difference between insights and observations.
MA
Malcolm
1 year ago
I've got this! The current performance level would be recorded under the "Process" heading in the POTI model. That's where you'd track the actual operations and activities being carried out.
JU
Junita
1 year ago
I remember that background checks are usually important, especially when it comes to promotions, but I'm not sure if you can run them on someone who was already hired.