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After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
Suggested Answer: B
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13 comments · newest first
MA
Marta
12 months ago
Engagement Split? Nah, that doesn't fit the scenario.
MI
Mignon
12 months ago
Wait, are we sure about this? Seems a bit off.
ME
Merissa
12 months ago
Wait Until Event could work too, but not as efficient.
YU
Yuette
1 year ago
Totally agree, it reacts to customer actions!
RA
Raelene
1 year ago
I think a Behavioral Trigger makes the most sense here.
EL
Elenore
1 year ago
I’m leaning towards the Behavioral Trigger too, but I wonder if the timing of the email matters for the Wait Until Event.
QU
Quiana
1 year ago
I’m a bit confused about the Engagement Split versus the other options. I don’t think it fits this context, but I can't recall why.
DA
Daniel
1 year ago
I remember practicing with similar questions, and I feel like the Wait Until Event could also be a good option for this scenario.
AD
Adolph
1 year ago
I think we might need a Behavioral Trigger here since it reacts to the purchase event, but I'm not entirely sure.
FL
Florinda
1 year ago
This seems straightforward - the purpose of internal audits is to assist employees in effectively carrying out their responsibilities, not just to prepare for external audits.
VA
Vanda
1 year ago
Gadget containers offering a seamless experience sounds familiar, but I'm leaning more towards browser access as a key feature.
LI
Ligia
1 year ago
99.99999999% reliability? That's an incredibly high bar. I wonder if any of these solutions can truly achieve that level of redundancy.
CH
Cherrie
1 year ago
Option A sounds like a good idea to me - keeping the keys in an environment variable seems like a secure way to go.