Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 6 Question 51 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam

Question #: 51
Topic #: 6

[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.

Which type of activity should be used?

AEngagement Split

BBehavioral Trigger

CWait Until Event

Show Suggested Answer

Suggested Answer: B

by Vallie at Jun 27, 2022, 07:15 PM

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Marta

4 months ago

Engagement Split? Nah, that doesn't fit the scenario.

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Mignon

4 months ago

Wait, are we sure about this? Seems a bit off.

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Merissa

4 months ago

Wait Until Event could work too, but not as efficient.

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Yuette

4 months ago

Totally agree, it reacts to customer actions!

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Raelene

4 months ago

I think a Behavioral Trigger makes the most sense here.

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Elenore

5 months ago

I’m leaning towards the Behavioral Trigger too, but I wonder if the timing of the email matters for the Wait Until Event.

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Quiana

5 months ago

I’m a bit confused about the Engagement Split versus the other options. I don’t think it fits this context, but I can't recall why.

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Daniel

5 months ago

I remember practicing with similar questions, and I feel like the Wait Until Event could also be a good option for this scenario.

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Adolph

5 months ago

I think we might need a Behavioral Trigger here since it reacts to the purchase event, but I'm not entirely sure.

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Florinda

5 months ago

This seems straightforward - the purpose of internal audits is to assist employees in effectively carrying out their responsibilities, not just to prepare for external audits.

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