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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 6 Question 51 Discussion

After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.Which type of activity should be used?
B) Behavioral Trigger
A) Engagement Split
C) Wait Until Event

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 6 Question 51 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam
Question #: 51
Topic #: 6
[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.

Which type of activity should be used?

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Suggested Answer: B

by Vallie at Jun 27, 2022, 07:15 PM

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Marta
7 months ago
Engagement Split? Nah, that doesn't fit the scenario.
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Mignon
7 months ago
Wait, are we sure about this? Seems a bit off.
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Merissa
7 months ago
Wait Until Event could work too, but not as efficient.
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Yuette
8 months ago
Totally agree, it reacts to customer actions!
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Raelene
8 months ago
I think a Behavioral Trigger makes the most sense here.
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Elenore
8 months ago
I’m leaning towards the Behavioral Trigger too, but I wonder if the timing of the email matters for the Wait Until Event.
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Quiana
8 months ago
I’m a bit confused about the Engagement Split versus the other options. I don’t think it fits this context, but I can't recall why.
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Daniel
8 months ago
I remember practicing with similar questions, and I feel like the Wait Until Event could also be a good option for this scenario.
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Adolph
8 months ago
I think we might need a Behavioral Trigger here since it reacts to the purchase event, but I'm not entirely sure.
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Florinda
8 months ago
This seems straightforward - the purpose of internal audits is to assist employees in effectively carrying out their responsibilities, not just to prepare for external audits.
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Vanda
8 months ago
Gadget containers offering a seamless experience sounds familiar, but I'm leaning more towards browser access as a key feature.
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Ligia
8 months ago
99.99999999% reliability? That's an incredibly high bar. I wonder if any of these solutions can truly achieve that level of redundancy.
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Cherrie
8 months ago
Option A sounds like a good idea to me - keeping the keys in an environment variable seems like a secure way to go.
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