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Salesforce Exam Marketing Cloud Email Specialist Topic 5 Question 76 Discussion

Actual exam question for Salesforce's Marketing Cloud Email Specialist exam

Question #: 76
Topic #: 5

[All Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.

Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

AAdd complementary SMS campaigns.

BCreate more focused segmented lists for messaging.

CFocus on action-driven subject lines.

Show Suggested Answer

Suggested Answer: B

by Gilma at Dec 23, 2023, 06:34 PM

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Shonda

1 months ago

Ah, the dreaded unsubscribe spike. I bet the marketing team is sweating bullets right now. Maybe they should try sending out a 'Sorry for the spam' coupon code, that'll really bring 'em back.

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Karima

1 months ago

B for sure. Segmentation is marketing 101. Unless they want their email list to look like a ghost town, that's the way to go.

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Tori

6 days ago

C) Focus on action-driven subject lines.

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Maryann

14 days ago

B) Create more focused segmented lists for messaging.

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Margo

1 months ago

A sounds like a good idea, but I don't know if adding more channels is the solution here. Gotta focus on optimizing the email program first.

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Gerardo

10 days ago

I agree, segmenting the lists and improving subject lines could help increase engagement.

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Raymon

14 days ago

C) Focus on action-driven subject lines.

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Genevive

1 months ago

B) Create more focused segmented lists for messaging.

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Lenita

2 months ago

I'm going with C. Catchy, action-driven subject lines are key to getting people to actually open those emails.

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Daniel

I agree, action-driven subject lines can really make a difference in engagement.

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Georgene

11 days ago

C) Focus on action-driven subject lines.

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Cyndy

25 days ago

B) Create more focused segmented lists for messaging.

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Kristal

1 months ago

A) Add complementary SMS campaigns.

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Margot

2 months ago

Hmm, I think B is the way to go. Segmented lists can really help tailor the content and reduce those annoying unsubscribes.

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Lasandra

2 months ago

I believe creating more focused segmented lists for messaging would be more effective.

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Launa

2 months ago

I agree with Audra, adding SMS campaigns could help.

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Audra

2 months ago

I think we should add complementary SMS campaigns.

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Blythe

2 months ago

I believe creating more focused segmented lists for messaging would be more effective.

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Jettie

2 months ago

I agree with Kayleigh, adding SMS campaigns could help.

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Kayleigh

2 months ago

I think we should add complementary SMS campaigns.

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