A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. What email best practice should be used?
This looks like a straightforward inventory allocation problem. I'll need to carefully calculate the equal run-out distribution to determine the correct answer.
Increasing the number of clusters could be an option, but I'm not sure that's the best approach here. The overlap suggests the current clustering isn't capturing the underlying structure well enough.
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