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A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
Suggested Answer: B
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Contacts Analytics provides insights into the changes in the customer population over time, including metrics on new contacts, unsubscribes, and other population dynamics. This report allows marketers to track and analyze how their cross-channel customer base evolves, making it suitable for the marketing manager's needs. Salesforce Marketing Cloud documentation includes detailed information on generating and interpreting Contacts Analytics reports.
26 comments · newest first
DO
Dorinda
2 days ago
I feel confident about choosing C. It’s specific.
HE
Helene
8 days ago
Right, and Contacts Analytics is too broad for this.
GO
Golda
13 days ago
Exactly! Contacts Count won't show the trend.
HE
Helene
18 days ago
I agree! It captures changes in customer behavior.
GO
Golda
23 days ago
I think the best option is C) Audience Engagement Over Time. It shows trends.
KA
Kallie
28 days ago
I feel confident about this choice.
HY
Hyman
1 month ago
Yes! It’s all about understanding the shifts.
BA
Barney
1 month ago
Audience Engagement gives insights into behavior too.
HY
Hyman
1 month ago
Right! We need to see changes, not just numbers.
KA
Kallie
2 months ago
Contacts Analytics could work, but not as effective.
HY
Hyman
2 months ago
Exactly! Contacts Count is too basic.
BA
Barney
2 months ago
Agreed! It shows trends over time.
HY
Hyman
2 months ago
I think the Audience Engagement Over Time report is the best choice.
FA
Farrah
2 months ago
A) Contacts Count seems too basic for this analysis.
CH
Charlette
2 months ago
C) Audience Engagement Over Time could also be relevant.
VA
Vallie
3 months ago
Wait, are we sure about that?
AL
Alesia
3 months ago
Definitely agree with that!
NI
Nieves
3 months ago
I think B) Contacts Analytics would show the changes.
FR
Franklyn
3 months ago
I feel like "Contacts Analytics" is the best option, but I wonder if it really captures the cross-channel aspect as well as "Audience Engagement Over Time" might.
SU
Sueann
3 months ago
I remember practicing a question similar to this, and I think "Contacts Count" was more about static numbers rather than trends.
TW
Twila
4 months ago
I'm not entirely sure, but "Audience Engagement Over Time" could also provide insights into how the customer population has shifted.
JE
Jesusa
4 months ago
I think the "Contacts Analytics" report might be the right choice since it sounds like it would show changes in customer behavior over time.
AL
Alica
4 months ago
I’m a bit confused, but I think Audience Engagement Over Time would show us how engagement has shifted, which is what we need.
BR
Brittni
5 months ago
I practiced a similar question, and I feel like Contacts Count might just give us raw numbers, not trends over time.
NO
Novella
6 months ago
I'm not entirely sure, but I remember something about Contacts Analytics being useful for understanding customer demographics.
RA
Raymon
6 months ago
I think we might need to look at the Audience Engagement Over Time report since it tracks changes in customer behavior.