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Salesforce Exam Marketing Cloud Email Specialist Topic 4 Question 90 Discussion

Actual exam question for Salesforce's Marketing Cloud Email Specialist exam
Question #: 90
Topic #: 4
[All Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.

Which configuration is required to make decisions on this data?

The status data is connected to the contact in an attribute group.

Show Suggested Answer Hide Answer
Suggested Answer: B

Contribute your Thoughts:

Tina
9 days ago
I agree with Steffanie. Option B is the way to go. Updating the contact directly is the logical choice for monitoring customer status.
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Myra
12 days ago
I believe the entry sources data extension should have a primary key and subscriber key for monitoring customer status.
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Virgilio
14 days ago
I agree with Alyssa, because the status data is connected to the contact in an attribute group.
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Steffanie
15 days ago
The correct answer is B. The Update Contact Activity is used to make status updates. It's the most straightforward way to update the contact's status.
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Alyssa
16 days ago
I think the Update Contact Activity is used to make status updates.
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