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Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam - Topic 4 Question 53 Discussion

Posted by Tonette on Aug 01, 2022 at 07:06 PM

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.

Which no-code features should be implemented to accomplish this?

Suggested Answer: A

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16 comments · newest first
IR
Irene 12 months ago
C sounds interesting, but not sure if it's necessary for this.
CH
Cheryll 12 months ago
Wait, can you really measure engagement like that? Sounds tricky.
EZ
Ezekiel 12 months ago
B could work too, but it feels a bit complex for this.
AL
Alyce 1 year ago
Totally agree, Journey Builder is key here!
KE
Kenny 1 year ago
I think A is the best choice for engagement tracking.
DE
Derick 1 year ago
I’ve seen similar questions where Journey Builder was emphasized for engagement, so I’m leaning towards option A, but I need to double-check my notes.
GL
Glenn 1 year ago
I feel like Salesforce CDP and Einstein Engagement Scoring could help personalize the experience, but I’m not confident if they’re the best fit for this specific case.
KI
Kindra 1 year ago
I remember practicing a question about Automation Studio, but I don't think Query Activity fits this scenario as well as the others.
CA
Catalina 1 year ago
I think Journey Builder and Engagement Split might be the right choice since it focuses on customer engagement, but I'm not entirely sure.
HA
Haydee 1 year ago
I’ve seen similar questions where Journey Builder was emphasized for engagement, so I’m leaning towards option A, but I need to double-check my notes.
AN
Angelo 1 year ago
I feel like Salesforce CDP and Einstein Engagement Scoring could help personalize the experience, but I’m not confident if they’re the best fit for this specific case.
SH
Shawana 1 year ago
I remember practicing a question about Automation Studio, but I don't think Query Activity fits this scenario as well as the others.
SA
Sanda 1 year ago
I think Journey Builder and Engagement Split might be the right choice since it focuses on customer engagement, but I'm not entirely sure.
LI
Lisha 1 year ago
I'm feeling pretty confident about this one. I remember learning about this scenario in class, so I think I've got a good handle on the right approach.
QU
Quentin 1 year ago
Okay, I've got this. The key is to focus on the specific wording of the question - it's asking about the tool that launches after the UniversalInstaller configuration is complete. That narrows it down, and I believe the correct answer is the AvayaAura Contact Center Configuration Wizard.
ME
Merilyn 1 year ago
Hmm, I'm a bit unsure about the specifics of the different access control mechanisms mentioned in the options. I'll need to review my notes on record types, page layouts, and field-level security.
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