Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 4 Question 53 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam

Question #: 53
Topic #: 4

[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.

Which no-code features should be implemented to accomplish this?

AJourney Builder and Engagement Split

BAutomation studio and Query Activity

CSalesforce CDP and Einstein Engagement Scoring

Show Suggested Answer

Suggested Answer: A

by Tonette at Aug 01, 2022, 07:06 PM

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Irene

4 months ago

C sounds interesting, but not sure if it's necessary for this.

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Cheryll

4 months ago

Wait, can you really measure engagement like that? Sounds tricky.

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Ezekiel

4 months ago

B could work too, but it feels a bit complex for this.

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Alyce

4 months ago

Totally agree, Journey Builder is key here!

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Kenny

4 months ago

I think A is the best choice for engagement tracking.

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Derick

5 months ago

I’ve seen similar questions where Journey Builder was emphasized for engagement, so I’m leaning towards option A, but I need to double-check my notes.

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Glenn

5 months ago

I feel like Salesforce CDP and Einstein Engagement Scoring could help personalize the experience, but I’m not confident if they’re the best fit for this specific case.

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Kindra

5 months ago

I remember practicing a question about Automation Studio, but I don't think Query Activity fits this scenario as well as the others.

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Catalina

5 months ago

I think Journey Builder and Engagement Split might be the right choice since it focuses on customer engagement, but I'm not entirely sure.

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Haydee

5 months ago

I’ve seen similar questions where Journey Builder was emphasized for engagement, so I’m leaning towards option A, but I need to double-check my notes.

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Angelo

5 months ago

I feel like Salesforce CDP and Einstein Engagement Scoring could help personalize the experience, but I’m not confident if they’re the best fit for this specific case.

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Shawana

5 months ago

I remember practicing a question about Automation Studio, but I don't think Query Activity fits this scenario as well as the others.

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Sanda

5 months ago

I think Journey Builder and Engagement Split might be the right choice since it focuses on customer engagement, but I'm not entirely sure.

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Lisha

5 months ago

I'm feeling pretty confident about this one. I remember learning about this scenario in class, so I think I've got a good handle on the right approach.

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Quentin

5 months ago

Okay, I've got this. The key is to focus on the specific wording of the question - it's asking about the tool that launches after the UniversalInstaller configuration is complete. That narrows it down, and I believe the correct answer is the AvayaAura Contact Center Configuration Wizard.

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Merilyn

5 months ago

Hmm, I'm a bit unsure about the specifics of the different access control mechanisms mentioned in the options. I'll need to review my notes on record types, page layouts, and field-level security.

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