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Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam - Topic 4 Question 49 Discussion

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.In this scenario, what best practice was achieved?
B) Personalized recommendations
A) Opting customers in automatically
C) Sending multiple emails in one day
D) Preventing customers from opting out

Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam - Topic 4 Question 49 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) exam
Question #: 49
Topic #: 4
[All Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Questions]

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.

In this scenario, what best practice was achieved?

Show Suggested Answer Hide Answer
Suggested Answer: B

by Lorean at May 27, 2022, 05:05 AM

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Geoffrey
10 months ago
I love the personalized aspect, but they should let us update preferences!
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Michal
10 months ago
Wait, they can't opt out? That seems sketchy.
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Micaela
10 months ago
Sending multiple emails in one day feels overwhelming.
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Emogene
11 months ago
But opting customers in automatically? Not cool.
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Serina
11 months ago
Personalized recommendations are a great touch!
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Kasandra
11 months ago
Preventing customers from opting out seems really problematic, so I can't see how that would be considered a best practice at all.
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Elenore
11 months ago
I'm not entirely sure, but I feel like automatically opting customers in could be seen as a good practice, even though it might not be the most ethical.
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Caprice
11 months ago
I remember discussing the importance of personalized recommendations in our last class, so I think option B might be the best practice here.
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Nickie
11 months ago
I think sending multiple emails in one day could be overwhelming for customers, so I doubt that's the best practice.
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Cherry
11 months ago
Okay, let's think this through step-by-step. The key is to identify the teams that would have the most direct involvement or impact on the revenue cloud project.
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Gaynell
11 months ago
This seems like a tricky one. I'll need to think carefully about the factors that influence Sprint length.
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Latonia
11 months ago
Okay, I've got a strategy here. I'll think through the different functional attributes like suitability, accuracy, security, etc. and determine which one is most relevant when an image can't be properly scaled.
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RAJENDRA PRASAD KUNCHALA
4 years ago
Hi Lorean, Practice test 1 -- Question No. 3 to Question No. 67 I got these questions in my exam I followed the same answers but I failed looks like the answers are wrong can you correct them?
upvoted 1 times
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