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When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?
Suggested Answer: B
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30 comments · newest first
GL
Glynda
7 months ago
I agree with A. We should avoid future issues.
ES
Estrella
7 months ago
B is good for long-term strategy. Less complaints.
AB
Abel
7 months ago
A makes sense. We need to respect their choice.
CE
Cecily
7 months ago
C seems too harsh. Deleting feels wrong.
AL
Alpha
7 months ago
I prefer B. Auto-suppression is safer.
DI
Diego
7 months ago
I think option A is the best.
BA
Barney
8 months ago
I’m not sure about A, feels like we should just stop emailing them altogether.
TR
Tracey
8 months ago
Wait, can we really just ignore their complaints like that?
AA
Aaron
8 months ago
C seems extreme, just delete them?
PA
Pamella
9 months ago
I think B is better, auto-suppression keeps it cleaner.
KI
Kizzy
9 months ago
Definitely A, using the complaint exclusion list is key!
ME
Merilyn
9 months ago
Haha, delete the subscriber? Yeah, right. That's like throwing the baby out with the bathwater. B is the clear choice here.
ME
Mel
9 months ago
B, for sure. Wouldn't want to end up on some blacklist or something. Spam is no joke in the marketing world.
GA
Galen
9 months ago
B is the way to go. Gotta keep those spam complaints down, you know? Can't have the email gods coming after you.
LI
Lilli
9 months ago
Definitely B. You don't want to keep sending to someone who's already marked you as spam. That's just asking for trouble.
TY
Tyisha
10 months ago
I’m leaning towards the complaint exclusion list, but I wonder if there are any specific rules about how long someone stays on it.
JO
Jonelle
10 months ago
I feel like deleting the subscriber entirely could be too extreme, but I can't recall the exact implications of that choice.
RO
Royal
10 months ago
I remember practicing a question about suppression lists, and I think adding them to the auto-suppression list might be the best option here.
JU
Judy
10 months ago
I think the complaint exclusion list is the right choice, but I'm not entirely sure if it applies to just one email or all future sends.
CH
Chauncey
10 months ago
Hmm, I'm a little torn here. Part of me wants to just delete the subscriber, but the auto-suppression list does seem like the more prudent choice. I'll have to think this one through a bit more.
JO
Jolanda
11 months ago
B) Add the subscriber to the auto-suppression list. That's the best way to prevent them from receiving further messages.
MI
Michael
11 months ago
Ugh, spam complaints are the worst. I'd just go with option B and add them to the auto-suppression list. That way we don't have to worry about them marking our emails as spam anymore.
AG
Agustin
11 months ago
Okay, I think I've got this. The key is to prevent the subscriber from getting any more emails, so the auto-suppression list is definitely the way to go. Nice and simple.
MA
Maryann
11 months ago
I'm a little unsure about this one. Should we really just delete the subscriber completely? That seems a bit extreme. Maybe the auto-suppression list is the safer bet.
MA
Makeda
12 months ago
Hmm, this seems pretty straightforward. I'd go with option B and add the subscriber to the auto-suppression list to prevent them from receiving any more messages.
MO
Mozell
6 months ago
Definitely, we don’t want to lose potential customers.
PA
Paulina
6 months ago
Deleting the subscriber feels too extreme. We should just suppress them.
KA
Kaycee
6 months ago
I agree with you, Salley. But option B seems more effective for long-term.
SA
Salley
10 months ago
I think option A is the best choice. Using the complaint exclusion list is smart.
DE
Delmy
11 months ago
Yeah, auto-suppression is the way to go. Better safe than sorry!