Salesforce Exam Marketing Cloud Email Specialist Topic 3 Question 93 Discussion

Actual exam question for Salesforce's Marketing Cloud Email Specialist exam

Question #: 93
Topic #: 3

[All Marketing Cloud Email Specialist Questions]

A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile

Which action should they take to execute the campaign?

AUse Automation Studio query for segmentation and Journey Builder for Messaging and Flow.

BUse Automation Studio Filtering, Messaging, and wait activities.

CUse Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

Show Suggested Answer

Suggested Answer: B

by Leoma at Sep 09, 2024, 05:44 AM

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Gilma

I was leaning towards B, but after thinking it through, I think C is the way to go. The ability to manage the entire campaign within Journey Builder makes the most sense for this use case.

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Paola

11 days ago

I prefer option C, using Journey Builder Recurring Entry Source for segmentation and messaging. It provides more flexibility in controlling the flow of the campaign.

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Lizbeth

14 days ago

Option C looks like the best choice here. Using Journey Builder's Recurring Entry Source for the daily segmentation and then handling the messaging and flow in the same Journey Builder canvas seems like the most efficient approach.

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Shizue

22 days ago

I agree with Shenika, using Automation Studio query for segmentation and Journey Builder for Messaging seems like the most efficient way to execute the campaign.

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Shenika

25 days ago

I think option A is the best choice.

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