Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam - Topic 3 Question 129 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) exam

Question #: 129
Topic #: 3

[All Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Questions]

Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.

What should NTO use to make sure email addresses are valid before adding to its audience?

ALeverage a Smart Capture block

BA double opt-in at signup

CAdd CAPTCHA validation to the form

Show Suggested Answer

Suggested Answer: B

To ensure Northern Trail Outfitters'sending reputation remains intact, implementing a Sender Authentication Package (SAP) with a Private Domain and a Dedicated IP is the best course of action. This setup provides greater control over the sending environment, allowing the company to build andmaintain its sending reputation without being affected by other customers sharing the same domain or IP. It also facilitates the use of SPF, DKIM, and DMARC authentication protocols.

Salesforce Marketing Cloud Documentation on Sender Authentication Package

by Ocie at Sep 25, 2026, 11:43 AM

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Viva

1 day ago

I remember practicing a question about email validation, and I feel like adding CAPTCHA validation to the form might reduce spam, but it doesn't really check if the email itself is valid.

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Yesenia

7 days ago

I think using a double opt-in at signup could help ensure that the email addresses are valid, but I'm not entirely sure if it would completely eliminate bad addresses.

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