MENU
The marketing team want to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
Suggested Answer: B
Get Premium Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Questions
as Interactive Web-Based Practice Test or PDF
Real Exam Format
Detailed Explanations
Instant Access
Get Your Practice Test
37 comments · newest first
AL
Alonso
10 months ago
Wait, can we really target based on just opened emails?
GL
Glory
11 months ago
I disagree, Tracking Data Extract could work too.
CL
Clay
11 months ago
I think the _Open data view is the best option.
DA
Daniel
11 months ago
Seems like a no-brainer to use the _Open data view!
LI
Lindsay
11 months ago
Total Opens measure won't give the right info.
LE
Leontine
11 months ago
I believe the _Open data view is specifically designed for this kind of targeting, but I need to double-check my notes.
WI
William
12 months ago
I’m a bit confused; I thought Total Opens measure was for overall engagement, not specific subscribers.
FR
Francisca
12 months ago
I remember practicing a question like this, and I feel like the Tracking Data Extract could be useful for pulling detailed reports.
ST
Stevie
1 year ago
I think the _Open data view might be the right choice since it tracks individual subscriber activity, but I'm not entirely sure.
AN
Annice
1 year ago
The _Open data view sounds like the way to go. That should give us the specific list of subscribers we need to target. I feel pretty confident about this one.
TH
Theodora
1 year ago
I'm a little confused on this one. I'll need to review the details of each tool to decide which one is the best fit. Gotta make sure I get this right.
JE
Jenelle
1 year ago
The Tracking Data Extract seems like it could be overkill for this task. I'm leaning towards the _Open data view as the most straightforward option.
LO
Lourdes
1 year ago
Hmm, I'm not sure. The Total Opens measure might be a simpler way to identify the subscribers we need. I'll have to think this through a bit more.
JA
Janey
1 year ago
I think the _Open data view is the way to go here. It should give us the specific list of subscribers who have opened an email in the past year.
PH
Phillip
1 year ago
B) _Open data view - definitely the way to go. It's like finding a needle in a haystack, but with the _Open data view, it's more like finding a haystack in a needle. Wait, that doesn't sound right...
BU
Buck
1 year ago
A) It's like a shortcut to finding the needle in the haystack of subscribers.
SE
Sena
1 year ago
B) Definitely, it makes it so much easier to identify the right audience for the 'thank you' offer.
CR
Crista
1 year ago
A) It's like a filter for finding the needle in the haystack of subscribers.
MA
Mabel
1 year ago
B) Definitely, _Open data view makes it easier to identify the right subscribers.
GE
German
1 year ago
A) I agree, the _Open data view is perfect for targeting specific subscribers.
CH
Charlie
1 year ago
A) I agree, _Open data view is the best tool for targeting those subscribers.
TE
Tequila
2 years ago
A) Total Opens measure - I don't think this is right, since it only gives the total number of opens rather than the specific subscribers.
AL
Alyce
1 year ago
B) Open data view - It seems like the marketing team should definitely use the open data view to target the right subscribers for the offer.
JO
Jolene
1 year ago
C) Tracking Data Extract - I don't think this tool would be the best choice for identifying specific subscribers who have opened an email.
KA
Karina
1 year ago
A) Total Opens measure - I agree, the open data view would provide the specific subscriber information needed for the 'thank you' offer.
JA
Jani
2 years ago
B) Open data view - That sounds like the right tool to use to identify specific subscribers who have opened an email.
JE
Jesus
2 years ago
C) Tracking Data Extract - I'm not sure if this is the best option, but it sounds like it might give more detailed information than just the total opens.
SY
Sylvia
2 years ago
B) _Open data view - this seems like the most straightforward way to identify subscribers who have opened an email in the past year.
MA
Madonna
1 year ago
B) _Open data view - Let's go with this option then, it seems like the best choice for our 'thank you' offer.
GE
Gerardo
1 year ago
B) _Open data view - this seems like the most straightforward way to identify subscribers who have opened an email in the past year.
AL
Alayna
2 years ago
C) Tracking Data Extract - Maybe this option could provide more detailed information on subscriber behavior.
LO
Loren
2 years ago
A) Total Opens measure
SA
Salina
2 years ago
B) _Open data view - Agreed, this seems like the most direct way to target the right subscribers.
TH
Therese
2 years ago
A) Total Opens measure - I think this option might give us a broader view of subscriber engagement.
AP
Apolonia
2 years ago
I think C) Tracking Data Extract could also be useful in identifying the subscribers. It provides more detailed tracking data which can be helpful.
BE
Beula
2 years ago
I agree with Stefania. Open data view would help identify the subscribers who have opened an email in the past year.
ST
Stefania
2 years ago
I think they should use B) Open data view.