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Salesforce Exam Marketing Cloud Email Specialist Topic 1 Question 99 Discussion

Actual exam question for Salesforce's Marketing Cloud Email Specialist exam
Question #: 99
Topic #: 1
[All Marketing Cloud Email Specialist Questions]

The marketing team want to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.

Which tool should they use to identify the subscribers to send to?

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Suggested Answer: B

Contribute your Thoughts:

Jesus
24 hours ago
C) Tracking Data Extract - I'm not sure if this is the best option, but it sounds like it might give more detailed information than just the total opens.
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Sylvia
9 days ago
B) _Open data view - this seems like the most straightforward way to identify subscribers who have opened an email in the past year.
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Apolonia
11 days ago
I think C) Tracking Data Extract could also be useful in identifying the subscribers. It provides more detailed tracking data which can be helpful.
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Beula
15 days ago
I agree with Stefania. Open data view would help identify the subscribers who have opened an email in the past year.
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Stefania
18 days ago
I think they should use B) Open data view.
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