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Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam - Topic 1 Question 43 Discussion

The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.Which method should the team use to accomplish this goal?
D) Create a re-engagement campaign for inactive subscribers asking to opt-in again.
A) Create a list of inactive subscribers and suppress them from campaigns.
B) Remove inactive subscribers from the target population.
C) Create a re-engagement campaign for all subscribers asking to opt-in again.

Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam - Topic 1 Question 43 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) exam
Question #: 43
Topic #: 1
[All Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Questions]

The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.

Which method should the team use to accomplish this goal?

Show Suggested Answer Hide Answer
Suggested Answer: D

by Cecilia at May 04, 2022, 02:13 PM

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Alease
10 months ago
Isn’t suppressing inactive subscribers a bit extreme? What if they come back later?
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Ines
10 months ago
Totally agree with D! We need to bring back those who’ve lost interest.
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Tyra
10 months ago
C could work too, but it’s broader. D feels more focused.
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Dorethea
11 months ago
Wait, why would we ask inactive subscribers to opt-in again? Sounds risky.
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Thomasena
11 months ago
I think D is the best option. Targeting inactive subscribers makes sense.
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Oliva
11 months ago
I recall that removing inactive subscribers could hurt our overall numbers, so I think we should focus on re-engagement, leaning towards option D.
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Chanel
11 months ago
I feel like we practiced a similar question, and I think creating a re-engagement campaign is key. Option D seems right, but I’m a bit unsure.
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Maryln
11 months ago
I'm not entirely sure, but I think suppressing inactive subscribers might not help with engagement. Maybe option C could work too?
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Chu
11 months ago
I remember we discussed the importance of re-engaging inactive subscribers, so I think option D makes the most sense.
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Marva
11 months ago
This is a good opportunity to apply my knowledge of LTE/5G signaling. I'll methodically go through the options and eliminate any that don't seem relevant to uplink PUCCH feedback.
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Willetta
11 months ago
I'm a bit confused by the different levels of "Page" and "All" - not sure how they relate to each other.
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Van
11 months ago
Hmm, I'm a bit confused by this question. I'm not sure if I can completely omit the traceability links, even if it's a temporary solution. I'll need to think carefully about the best approach.
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