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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 1 Question 43 Discussion

The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.Which method should the team use to accomplish this goal?
D) Create a re-engagement campaign for inactive subscribers asking to opt-in again.
A) Create a list of inactive subscribers and suppress them from campaigns.
B) Remove inactive subscribers from the target population.
C) Create a re-engagement campaign for all subscribers asking to opt-in again.

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 1 Question 43 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam
Question #: 43
Topic #: 1
[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.

Which method should the team use to accomplish this goal?

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Suggested Answer: D

by Cecilia at May 04, 2022, 02:13 PM

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Alease
7 months ago
Isn’t suppressing inactive subscribers a bit extreme? What if they come back later?
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Ines
7 months ago
Totally agree with D! We need to bring back those who’ve lost interest.
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Tyra
7 months ago
C could work too, but it’s broader. D feels more focused.
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Dorethea
8 months ago
Wait, why would we ask inactive subscribers to opt-in again? Sounds risky.
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Thomasena
8 months ago
I think D is the best option. Targeting inactive subscribers makes sense.
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Oliva
8 months ago
I recall that removing inactive subscribers could hurt our overall numbers, so I think we should focus on re-engagement, leaning towards option D.
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Chanel
8 months ago
I feel like we practiced a similar question, and I think creating a re-engagement campaign is key. Option D seems right, but I’m a bit unsure.
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Maryln
8 months ago
I'm not entirely sure, but I think suppressing inactive subscribers might not help with engagement. Maybe option C could work too?
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Chu
8 months ago
I remember we discussed the importance of re-engaging inactive subscribers, so I think option D makes the most sense.
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Marva
8 months ago
This is a good opportunity to apply my knowledge of LTE/5G signaling. I'll methodically go through the options and eliminate any that don't seem relevant to uplink PUCCH feedback.
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Willetta
8 months ago
I'm a bit confused by the different levels of "Page" and "All" - not sure how they relate to each other.
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Van
8 months ago
Hmm, I'm a bit confused by this question. I'm not sure if I can completely omit the traceability links, even if it's a temporary solution. I'll need to think carefully about the best approach.
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