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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 1 Question 39 Discussion

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.How should they manage unsubscribes by communication type?
D) Create publication lists for each communication type, and associate the publication list on the send definition.
A) Create suppression lists for each communication type, and associate the suppression list on the send definition.
B) Create separate data extensions for each communication type and customize the subscription page.
C) Create a Boolean field for each communication type in the data extension and update the Profile Center.

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 1 Question 39 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam
Question #: 39
Topic #: 1
[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.

How should they manage unsubscribes by communication type?

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Suggested Answer: D

by Vincenza at May 09, 2022, 01:20 PM

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Mose
7 months ago
Totally agree with Karl, publication lists make sense!
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Leota
7 months ago
Wait, can you really manage unsubscribes with just a Boolean field?
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Rhea
7 months ago
Isn't it better to have separate data extensions?
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Haydee
8 months ago
Suppression lists are too complicated for a small company.
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Karl
8 months ago
I think option D is the best way to go!
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Marylin
8 months ago
I vaguely recall that publication lists are specifically designed for managing communication types, so that might be the best choice here.
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Paola
8 months ago
I feel like the Boolean field option could work, but I'm not entirely clear on how to update the Profile Center properly.
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Oretha
8 months ago
I think creating separate data extensions might be overkill for a small company, but it could help with managing preferences.
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Sharika
8 months ago
I remember we discussed the importance of managing unsubscribes effectively, but I'm not sure if suppression lists or publication lists are better for this scenario.
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Lynsey
8 months ago
Okay, I think I've got it. Option A looks like the right one - it replaces the .txt extension with .bak.txt for each file.
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Yuriko
8 months ago
This seems like a complex scenario with a lot of moving parts. I'll need to carefully read through the details to understand the different organizations and their relationships.
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Delmy
8 months ago
I'm pretty confident I know the answer to this one. The Immigration and Control Act of 1986 requires employers to complete the employment eligibility form within 3 days of hiring a new employee.
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