Discuss Salesforce Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam Topic 1 Question 39

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.

How should they manage unsubscribes by communication type?

ACreate suppression lists for each communication type, and associate the suppression list on the send definition.

BCreate separate data extensions for each communication type and customize the subscription page.

CCreate a Boolean field for each communication type in the data extension and update the Profile Center.

DCreate publication lists for each communication type, and associate the publication list on the send definition.

Suggested Answer: D

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12 comments · newest first

Mose 12 months ago

Totally agree with Karl, publication lists make sense!

Leota 12 months ago

Wait, can you really manage unsubscribes with just a Boolean field?

Rhea 12 months ago

Isn't it better to have separate data extensions?

Haydee 1 year ago

Suppression lists are too complicated for a small company.

Karl 1 year ago

I think option D is the best way to go!

Marylin 1 year ago

I vaguely recall that publication lists are specifically designed for managing communication types, so that might be the best choice here.

Paola 1 year ago

I feel like the Boolean field option could work, but I'm not entirely clear on how to update the Profile Center properly.

Oretha 1 year ago

I think creating separate data extensions might be overkill for a small company, but it could help with managing preferences.

Sharika 1 year ago

I remember we discussed the importance of managing unsubscribes effectively, but I'm not sure if suppression lists or publication lists are better for this scenario.

Lynsey 1 year ago

Okay, I think I've got it. Option A looks like the right one - it replaces the .txt extension with .bak.txt for each file.

Yuriko 1 year ago

This seems like a complex scenario with a lot of moving parts. I'll need to carefully read through the details to understand the different organizations and their relationships.

Delmy 1 year ago

I'm pretty confident I know the answer to this one. The Immigration and Control Act of 1986 requires employers to complete the employment eligibility form within 3 days of hiring a new employee.

Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam - Topic 1 Question 39 Discussion