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The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
To segment data based on specific criteria such as recentpurchases and excluding certain customer statuses, Northern Trail Outfitters should use the following tools:
SQL Query: This tool allows for complex data manipulation and filtering. You can write a query to select customers who purchased a camping tent orfoldout camper in the last week and exclude those with a 'silver status'.
Filter Definition: This tool can be used to create a filter based on the SQL query results to further refine the target audience.
Journey Builder Entry Source: This can be used to input the segmented data into a journey for further actions, such as sending targeted emails.