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Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
Suggested Answer: A
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To review last year's holiday engagement compared to this year's engagement, Northern Trail Outfitters' marketing department should use an SQL activity using data views. Data views in Salesforce Marketing Cloud provide access to detailed tracking information and historical engagement data. By writing SQL queries, the marketing department can extract, compare, and analyze the engagement data from different time periods, enabling them to understand trends and performance.
18 comments · newest first
AL
Alesia
28 days ago
A is definitely the best choice!
TA
Tamera
1 month ago
Yeah, Tracking Data is not as comprehensive.
GI
Giovanna
1 month ago
C could work, but it’s limited.
AL
Alesia
1 month ago
Right! Engagement data needs depth.
TA
Tamera
2 months ago
True, Audit Trail is more about changes, not engagement.
GI
Giovanna
2 months ago
B is also good, but less detailed.
AL
Alesia
2 months ago
Exactly! It’s more flexible for analysis.
TA
Tamera
2 months ago
Agreed! SQL can pull specific data easily.
AL
Alesia
2 months ago
I think they should go with A. SQL activity is powerful.
AD
Adrianna
2 months ago
Not sure if A is the best choice, sounds too complicated!
RE
Renato
3 months ago
Wait, can they really access all that data with just one option?
DE
Delsie
3 months ago
C) Tracking Data extract seems less reliable for this.
DO
Doug
3 months ago
I think B) Audit Trail extract could work too.
TO
Tori
3 months ago
A) SQL activity using data views is the way to go!
IS
Isidra
3 months ago
I’ve seen similar questions before, and I think SQL activity is usually the go-to for historical data analysis.
GE
German
4 months ago
The audit trail extract seems relevant, but I feel like it might not provide the specific engagement data they need.
SH
Sharen
4 months ago
I remember practicing with tracking data extracts for engagement metrics, but I can't recall if that's the best option here.
KE
Kenny
4 months ago
I think they should use SQL activity with data views, but I'm not entirely sure how to set that up.