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Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
Suggested Answer: A
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For segmenting Platinum loyalty members from a larger data extension, the optimal process is to use Automation Studio to run a query. This query will filter the specific 100,000 Platinum members into a new data extension, ensuring only the qualified members are included in the journey.
31 comments · newest first
CA
Carey
23 days ago
I agree with Christa. Querying is precise for targeting.
IS
Isaac
28 days ago
Option B seems risky. What if it splits wrong?
CH
Christa
1 month ago
I prefer option C. Automation is more efficient.
LA
Lang
1 month ago
I think option A is the best. Simple and direct.
TH
Theola
1 month ago
A is straightforward. No need for extra steps.
TR
Truman
2 months ago
B seems risky. What if it misclassifies members?
TA
Tandra
2 months ago
I prefer C. Automation Studio is powerful for this.
AV
Avery
2 months ago
I think A is the best option. Simple and direct.
OL
Olen
2 months ago
A is straightforward. No extra steps needed.
TU
Tula
2 months ago
B seems risky. What if it misclassifies members?
OZ
Ozell
2 months ago
I prefer C. Automation Studio is powerful for this.
CH
Chara
3 months ago
I think A is the best option. Simple and direct.
GE
Gearldine
3 months ago
I agree with Jade, Filter Contacts is straightforward!
KA
Karan
3 months ago
B) Decision Split seems unnecessary for this.
EM
Emilio
3 months ago
Wait, there are only 100,000 Platinum members? That's surprising!
LA
Latonia
3 months ago
I think C) Automation Studio is more reliable for this.
JA
Jade
4 months ago
A) Filter Contacts sounds like the easiest way to go.
WI
Winfred
4 months ago
Are we sure a single data extension can handle all that info?
KI
Kimi
4 months ago
Wait, only 100,000 are Platinum? That's way less than I thought!
MI
Miles
5 months ago
Automation Studio sounds like a solid choice for this.
IV
Ivette
6 months ago
I disagree, a Decision Split might be more effective.
RO
Rosalyn
6 months ago
A) Filter Contacts is the way to go!
DO
Dominga
6 months ago
Not sure if A) is enough to ensure accuracy in filtering.
OD
Odelia
6 months ago
Wait, are there really only 100k Platinum members out of 2 million?
TI
Tish
6 months ago
C) is the most efficient for managing large data sets.
ST
Stephen
6 months ago
I disagree, B) could be more flexible for future changes.
WA
Wade
7 months ago
A) seems like the easiest way to filter them.
KE
Keshia
7 months ago
I feel like I might be mixing things up, but I thought Decision Splits were more for branching paths rather than initial segmentation.
SL
Slyvia
7 months ago
I practiced a similar question where Automation Studio was involved. It seems like querying a population into a data extension could be a solid option too.
TA
Tammi
7 months ago
I'm not entirely sure, but I remember something about Decision Splits being useful for segmenting during the journey. Could that work here?
RE
Rex
7 months ago
I think using Filter Contacts criteria in the journey entry source makes the most sense since it directly targets the Platinum members.