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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 1 Question 119 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam
Question #: 119
Topic #: 1
[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.

What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

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Suggested Answer: A

For segmenting Platinum loyalty members from a larger data extension, the optimal process is to use Automation Studio to run a query. This query will filter the specific 100,000 Platinum members into a new data extension, ensuring only the qualified members are included in the journey.


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