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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 1 Question 119 Discussion

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
A) Use Filter Contacts criteria in the journey entry source.
B) Use a Decision Split activityon the journey canvas.
C) Use Automation Studio to query a population into a data extension.

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 1 Question 119 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam
Question #: 119
Topic #: 1
[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.

What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Show Suggested Answer Hide Answer
Suggested Answer: A

For segmenting Platinum loyalty members from a larger data extension, the optimal process is to use Automation Studio to run a query. This query will filter the specific 100,000 Platinum members into a new data extension, ensuring only the qualified members are included in the journey.


by Billye at Mar 03, 2026, 02:41 PM

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Miles
24 days ago
Automation Studio sounds like a solid choice for this.
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Ivette
29 days ago
I disagree, a Decision Split might be more effective.
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Rosalyn
1 month ago
A) Filter Contacts is the way to go!
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Dominga
1 month ago
Not sure if A) is enough to ensure accuracy in filtering.
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Odelia
1 month ago
Wait, are there really only 100k Platinum members out of 2 million?
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Tish
2 months ago
C) is the most efficient for managing large data sets.
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Stephen
2 months ago
I disagree, B) could be more flexible for future changes.
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Wade
2 months ago
A) seems like the easiest way to filter them.
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Keshia
2 months ago
I feel like I might be mixing things up, but I thought Decision Splits were more for branching paths rather than initial segmentation.
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Slyvia
2 months ago
I practiced a similar question where Automation Studio was involved. It seems like querying a population into a data extension could be a solid option too.
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Tammi
3 months ago
I'm not entirely sure, but I remember something about Decision Splits being useful for segmenting during the journey. Could that work here?
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Rex
3 months ago
I think using Filter Contacts criteria in the journey entry source makes the most sense since it directly targets the Platinum members.
upvoted 0 times
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