Salesforce Exam Salesforce Certified Marketing Cloud Email Specialist (MC-202) Topic 1 Question 111 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam

Question #: 111
Topic #: 1

[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.

Which no-code features should be implemented to accomplish this?

AJourney Builder and Engagement Split

BAutomation studio and Query Activity

CSalesforce CDP and Einstein Engagement Scoring

Show Suggested Answer

Suggested Answer: A

by Donte at Jul 12, 2025, 07:59 AM

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Cruz

17 hours ago

I agree with Daniel. Journey Builder can help us create personalized journeys based on subscriber interactions.

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Nichelle

10 days ago

A) Journey Builder and Engagement Split definitely has a nice ring to it. Gotta love those fancy marketing tools!

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Azalee

14 days ago

C) Salesforce CDP and Einstein Engagement Scoring sounds like the fancier option, but I'm not sure it's necessary for this use case. Keep it simple, right?

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Precious

17 days ago

I think B) Automation studio and Query Activity is the way to go. Seems like the most straightforward solution to track engagement and trigger personalized messages.

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Daniel

20 days ago

I think we should use Journey Builder and Engagement Split to track subscriber engagement.

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