Salesforce Exam Marketing Cloud Developer Topic 2 Question 89 Discussion

Actual exam question for Salesforce's Marketing Cloud Developer exam

Question #: 89
Topic #: 2

[All Marketing Cloud Developer Questions]

Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels.

Which two actions should the developer take to ensure the contacts relate across channels in Marketing Cloud when working with the data model?

Choose 2 answers

Astore the numeric unique identifier value as a Text data type In data extensions.

BLink the numeric field value to the Contact ID in Attribute Groups in Contact Builder.

CUse a unique identifier spec fie to each channel and automatically connect then-..

DCreate Attribute Groups linking the unique identifier to the Contact for each channel.

Show Suggested Answer

Suggested Answer: C

by Ligia at Mar 07, 2025, 10:37 PM

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Lavonda

2 days ago

I agree with Teri. It will help ensure the contacts relate across channels in Marketing Cloud.

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Anabel

4 days ago

I'm not sure about C - using a unique identifier specific to each channel and automatically connecting them sounds a bit too complex. I'd go with the simpler options of B and D.

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B and D seem like the right choices here. Linking the numeric field to the Contact ID in Attribute Groups and creating Attribute Groups to connect the unique identifier to the Contact for each channel makes sense.

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Teri

11 days ago

I think we should store the numeric unique identifier as a Text data type in data extensions.

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Salesforce Exam Marketing Cloud Developer Topic 2 Question 89 Discussion

Contribute your Thoughts:

Lavonda

Anabel

Tammara

Teri