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Salesforce Exam Marketing Cloud Developer Topic 1 Question 57 Discussion

Actual exam question for Salesforce's Marketing Cloud Developer exam
Question #: 57
Topic #: 1
[All Marketing Cloud Developer Questions]

NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use to personalize emails from an external data source?

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Suggested Answer: B

by Barrett at Oct 17, 2023, 12:21 AM

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Matilda
21 days ago
Tokenized Sending? Sounds like some kind of secret spy stuff. Maybe it's hidden in the marketing cloud, waiting to be discovered!
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Shalon
24 days ago
External Objects sounds like the way to go. It's like having your cake and eating it too - personalized emails without the PII data mess!
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Marisha
25 days ago
Single Sign-On? That's more about authentication, not really relevant here. I guess I'll have to eliminate that one.
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Devorah
1 months ago
Salesforce Shield? That's more about security and compliance, not really about personalizing emails. I'm not feeling confident about that one.
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Felicitas
5 days ago
B) Tokenized Sending
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Valentine
12 days ago
A) External Objects
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Tresa
1 months ago
Tokenized Sending? Hmm, I'm not sure that's the right feature for this use case. I'll have to think more about this one.
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Mose
10 days ago
B) Tokenized Sending
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Cassandra
11 days ago
A) External Objects
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Walker
2 months ago
External Objects sounds like the way to go to personalize emails without storing PII data in Marketing Cloud. I'm going with A.
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Brandon
1 months ago
That's true, Tokenized Sending replaces sensitive data with a unique identifier for added security.
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Staci
1 months ago
Tokenized Sending could also be a good option to keep PII data secure while personalizing emails.
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Dominic
2 months ago
I agree, External Objects allows you to access external data without importing it into Marketing Cloud.
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Devora
2 months ago
I think External Objects is the best option for personalizing emails without storing PII data.
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Willetta
2 months ago
But using External Objects would allow them to access external data without storing PII in Marketing Cloud.
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Barbra
2 months ago
I disagree, I believe the answer is B) Tokenized Sending.
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Willetta
2 months ago
I think the answer is A) External Objects.
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